TOPIC: What do you think is the future of marketing for our industry?

What do you think is the future of marketing for our industry? 1 year 3 months ago #38680

Eric Rivera Well I can tell out from a leasing perspective it takes 12 renewals for me to make what I make in commissions from one new move in. Of course my company is on the high end and I love them!
  • Robin Cubbage
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What do you think is the future of marketing for our industry? 1 year 3 months ago #38681

Eric Rivera And we’re knocking it’s out of the water with FaceTime and self guided tours.
  • Robin Cubbage
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What do you think is the future of marketing for our industry? 1 year 3 months ago #38682

Simply put, listen to our customer in the new environment. Fast, easy and SAFE.
  • Suzanne Hopson
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What do you think is the future of marketing for our industry? 1 year 3 months ago #38683

Virtual reality
  • Anonymous
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What do you think is the future of marketing for our industry? 1 year 3 months ago #38684

I attended a Mintel webinar that spoke to consumers needs evolving based on the COVID-19 quarantine experiences. So valuing outdoor spaces, balconies, technology availability, office space, dens, two-bedrooms versus one or studio, etc.
So I would change the benefits statements, ensure there’s a strong online presence and maybe update staging to make the home have more space, evaluate the amenities I’m positioning in marketing tactics and on the site, etc.
I’m not sure the tactics to drive people to me would change but the benefits I’m selling would be reprioritized.
I’m in marketing but from the partner side. But that’s how I would approach it if it were my business.
  • Rachel Woodman
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What do you think is the future of marketing for our industry? 1 year 3 months ago #38685

1 word....rently
  • Annie Hamblin
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What do you think is the future of marketing for our industry? 1 year 1 month ago #40590

I agree with Eric Riveira. When you think about the amount of money to get a unit ready, why not keep the resident there as long as possible.

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