TOPIC: Has anyone used and had success with GeoFencing as a marketing tactic?

Has anyone used and had success with GeoFencing as a marketing tactic? 7 months 4 days ago #45466

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Has anyone used and had success with GeoFencing as a marketing tactic? 7 months 4 days ago #45467

Yes, many ways. The right partner and the flexibility of location and messaging changes is critical to play fast to create immediate results.
  • Jacklyn Arnest
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Has anyone used and had success with GeoFencing as a marketing tactic? 7 months 4 days ago #45468

Yes absolutely especially when trying to target other communities
  • Joe Mendez
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Has anyone used and had success with GeoFencing as a marketing tactic? 7 months 4 days ago #45469

Yes - absolutely. Hugely important for building brand awareness & the targeting has gotten so precise over the last few years that it's almost. no-brainer. We've made this one of the pillars of our digital strategy, especially on lease-ups.
  • Gray Lane
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Has anyone used and had success with GeoFencing as a marketing tactic? 7 months 4 days ago #45470

Great question- I haven’t made the leap. I’ve been hesitant with some of the micro-targeting filters and conflicts with fair housing. Can you blanket a geographical location without specific behavioral or demographic filters?
  • Gus Gus
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Has anyone used and had success with GeoFencing as a marketing tactic? 7 months 4 days ago #45471

Your targets are set as macro or as micro as you’d like to go for geofencing. Most Multifamily providers will target by location only.
  • Jacklyn Arnest
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Has anyone used and had success with GeoFencing as a marketing tactic? 7 months 4 days ago #45472

Apartmentgeofencing has been a great partner for us, not as a lone solution but complimenting our overall strategy.
  • Tara Smith
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Has anyone used and had success with GeoFencing as a marketing tactic? 7 months 4 days ago #45473

Not as it relates to increased traffic.
  • Diana Pittro
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Has anyone used and had success with GeoFencing as a marketing tactic? 7 months 4 days ago #45474

Are you looking to target specifically renters? RentPath has an email advertising solution to reach renters searching near you that are looking for a new apartment home - Leadmail
  • Stephanie Reeser Bullard
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Has anyone used and had success with GeoFencing as a marketing tactic? 7 months 4 days ago #45475

It works if you use the right platform. Most Geo Fence products are In App only which is not great for resident acquisition. Make sure that you can target Search & Display otherwise its a waste of cash. If your budget is light you are probably better off running the extra budget to Google or Facebook Ads. Both of those channels perform much better

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