Topic: Has anyone used and had success with GeoFencing as a marketing tactic?

Yes, many ways. The right partner and the flexibility of location and messaging changes is critical to play fast to create immediate results.

Yes absolutely especially when trying to target other communities

Yes - absolutely. Hugely important for building brand awareness & the targeting has gotten so precise over the last few years that it's almost. no-brainer. We've made this one of the pillars of our digital strategy, especially on lease-ups.

Great question- I haven’t made the leap. I’ve been hesitant with some of the micro-targeting filters and conflicts with fair housing. Can you blanket a geographical location without specific behavioral or demographic filters?

Your targets are set as macro or as micro as you’d like to go for geofencing. Most Multifamily providers will target by location only.

Apartmentgeofencing has been a great partner for us, not as a lone solution but complimenting our overall strategy.

Not as it relates to increased traffic.

Are you looking to target specifically renters? RentPath has an email advertising solution to reach renters searching near you that are looking for a new apartment home - Leadmail

It works if you use the right platform. Most Geo Fence products are In App only which is not great for resident acquisition. Make sure that you can target Search & Display otherwise its a waste of cash. If your budget is light you are probably better off running the extra budget to Google or Facebook Ads. Both of those channels perform much better

Do you know if it helps/hurts to create multiple criteria for geo fencing, so instead of targeting 1 location, you only ping people who have visited multiple locations in your data set?

Yea you want a minimum of 10 locations/areas of interest if you are in a small market. If you are in a big market you don’t need as many. You can’t over restrict targeting or it won’t work...also make sure you are excluding the rest of the world & every other state. The app traffic & display is rife with bot traffic so you want to make sure you don’t have too wide of a target. To Christines point, make sure you watch user metrics so you can flag bad traffic. Sadly ad networks make it easy to waste Money.

Yes but make sure you’re monitoring your clicks- use google analytics. It will tell you by location and by the number of clicks if your targeting the right area.

Used it. Still use it. Love it. Analytics, retargeting and display ads are key. Doesn't work well if you are running on a shoestring budget.

Yes it does help to target your social media and pay per click marketing efforts. We focused on areas with major employers and colleges.

Yes! My team uses it every day on our clients hot spots around town!

Does the size or type (I.e. urban) of market make a difference?

I have not seen one that works. Most are straight-up fraud.