TOPIC: Has anyone used and had success with GeoFencing as a marketing tactic?

Has anyone used and had success with GeoFencing as a marketing tactic? 9 months 1 week ago #45476

Do you know if it helps/hurts to create multiple criteria for geo fencing, so instead of targeting 1 location, you only ping people who have visited multiple locations in your data set?

Has anyone used and had success with GeoFencing as a marketing tactic? 9 months 1 week ago #45477

Yea you want a minimum of 10 locations/areas of interest if you are in a small market. If you are in a big market you don’t need as many. You can’t over restrict targeting or it won’t work...also make sure you are excluding the rest of the world & every other state. The app traffic & display is rife with bot traffic so you want to make sure you don’t have too wide of a target. To Christines point, make sure you watch user metrics so you can flag bad traffic. Sadly ad networks make it easy to waste Money.
  • Mike Shaug
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Has anyone used and had success with GeoFencing as a marketing tactic? 9 months 1 week ago #45478

Yes but make sure you’re monitoring your clicks- use google analytics. It will tell you by location and by the number of clicks if your targeting the right area.
  • Christine O'Toole
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Has anyone used and had success with GeoFencing as a marketing tactic? 9 months 1 week ago #45479

Used it. Still use it. Love it. Analytics, retargeting and display ads are key. Doesn't work well if you are running on a shoestring budget.
  • Heather Glenn Palmer
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Has anyone used and had success with GeoFencing as a marketing tactic? 9 months 1 week ago #45480

Yes it does help to target your social media and pay per click marketing efforts. We focused on areas with major employers and colleges.
  • Kathy OConnell Clem
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Has anyone used and had success with GeoFencing as a marketing tactic? 9 months 1 week ago #45481

Yes! My team uses it every day on our clients hot spots around town!
  • Leslie Michelle
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Has anyone used and had success with GeoFencing as a marketing tactic? 8 months 3 weeks ago #45753

Does the size or type (I.e. urban) of market make a difference?
  • Andrew Bank
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