Topic: Texting
Topic Author
There are a few SMS providers out there: Property Solutions , IRIO , or even ForRent has a manual email to mobile service. But I know of only one MMS provider.
If I could add something else to this article it would be the best practices for using text are first and foremost about your residents! When you make it about them, offer incentives or announcements they will benefit from or passing along useful information they want to know is when you will have a successful texting campaign. I think too many are wrapped up in the concept that texting is only about one-to-one conversations, but many industries specifically retail have gained raving fans from texting campaigns that have nothing to do with conversations. What we do here at University Village is to keep reaching and seeking trends outside of our industry that we know our residents already focus on. Our purpose for our Mobile Club is to communicate immediately about information, deals, promotions or events we know they want to hear about. If we only made it about us, sent reminders that your rent is due, or pictures of the floorplans I am sure we would have more of our mobile club users opting out as well not gaining any new members into the club. The biggest benefits we have found from our mobile club program is how easy it is to send out mass messages to our fans, reduced cost in printing/payroll to distribute flyers and most importantly eliminating the time delay in sending and receiving information to our residents. The important question to ask yourself before embarking upon a texting program is what kind of information will I be sharing and do they want to hear about it? Start with these steps and soon you will have raving fans beyond Facebook. Finally these texting programs are very affordable. I have looked around at platforms available and have found many offer a valuable product for under $100 per month. The time saving as well as cost savings from printing flyers for your residents is worth looking into texting programs.
Units Article: www.naahq.org/publications/units/2011/03...tsGetsaThumbsUp.aspx
Hope this helps!
Hi Heather! I'm not sure if you have seen the latest article in the March Untis Magazine, but here is a lot more information from a few others on how they are using texting to residents...including myself!
If I could add something else to this article it would be the best practices for using text are first and foremost about your residents! When you make it about them, offer incentives or announcements they will benefit from or passing along useful information they want to know is when you will have a successful texting campaign. I think too many are wrapped up in the concept that texting is only about one-to-one conversations, but many industries specifically retail have gained raving fans from texting campaigns that have nothing to do with conversations. What we do here at University Village is to keep reaching and seeking trends outside of our industry that we know our residents already focus on. Our purpose for our Mobile Club is to communicate immediately about information, deals, promotions or events we know they want to hear about. If we only made it about us, sent reminders that your rent is due, or pictures of the floorplans I am sure we would have more of our mobile club users opting out as well not gaining any new members into the club. The biggest benefits we have found from our mobile club program is how easy it is to send out mass messages to our fans, reduced cost in printing/payroll to distribute flyers and most importantly eliminating the time delay in sending and receiving information to our residents. The important question to ask yourself before embarking upon a texting program is what kind of information will I be sharing and do they want to hear about it? Start with these steps and soon you will have raving fans beyond Facebook. Finally these texting programs are very affordable. I have looked around at platforms available and have found many offer a valuable product for under $100 per month. The time saving as well as cost savings from printing flyers for your residents is worth looking into texting programs.
Units Article: www.naahq.org/publications/units/2011/03...tsGetsaThumbsUp.aspx
Hope this helps!
Good links and ideas!
Some our our apartment clients are using text signs and riders now, in addition to the weekend directional; signs we place.
One has 140 cell numbers captured!
You can get a free trial with Trumpia , insert sold as the promo code for double the freebies.
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The x's are my 10 digit phone number.
I do have a cell phone for after hours maintenance; but that is all it is for. I also forward calls from the office line to my cell after hours and check voicemail often.
