Do your marketing cards just have contact info on them or a catchy saying or coupons/discounts?

I have used it before in my other life. Linkedin ads tend to be more expensive, and it is a little more cumbersome to setup only because you have to go in a create a campaign inside of LinkedIn to get the code. I say all that to say we didn't get very good results from it even tho we know our target audience was using it. Since linkedin seems to be making an upswing it may be a great place to get more attention.

The facebook pixel gives you so many more options. And, if you use google ads, heck even linkedin :) or seo to drive traffic then you can retarget them on facebook without wasting budget on aimlessly targeting demos and interests you sorta have to guess on.

plus, you can create some custom audiences using email addresses of current residents to run lookalike campoaigns to as well. Lots of options.

David have you installed the LinkedIn tracking code? What's your thoughts on that?

you need make sure you have the facebook pixel installed on your website. That way you can do some really cool retargeting campaigns, AND you can also create lookalike audiences based of those visitors. So, it's people just like them, but have never heard of you to run ads too.
Anyone using the facebook pixel?

Hold a raffle for a gift basket or gift card. Checking in on Facebook=1 entry. Posting a positive review on Yelp, Google, Facebook, Apartment Ratings=5 entries each.

Bandit signs worked very well when we used them. We did not place these in front of our office, though. We placed them at high traffic areas a few miles away like at the corner of busy intersections and in front of Walmart, Sam's Club, and grocery stores.

Love the video tour!