TOPIC: Re:100 Apartment Marketing Ideas In 100 Hours

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 4 months ago #6266

11. Instead of the usual renewal form letter, take lunch to your resident at work!
  • Gerry Hunt
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Re:100 Apartment Marketing Ideas In 100 Hours 10 years 4 months ago #6267

12. Make it Bundt Cake day in your area!! Make small Bundt cakes, put in nice little decorated box with community info on it. Take it to your preferred employers. A little goofy and fun!! It makes folks smile!!
  • Gerry Hunt
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Re:100 Apartment Marketing Ideas In 100 Hours 10 years 4 months ago #6268

13. With summer fast approaching get a bunch of sunblock and put a lable on it with your community name and special. Like " Sizzlin $99.99 Security Deposit" and hand these out to day cares, community pools, the beach ( seriously very diversed group of people) and public community events, I would even try a dermotologist office.
Last edit: by Brent Williams. Reason: Added idea number

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 4 months ago #6269

14. Remember that Marketing is internal as well!! First Impressions Count!! The prospects first impression begins as soon as they enter your property. This initial impression will be built upon throughout their stay. If a prospect gets a bad first impression of the property, it will be very difficult to change her/his opinion. It is vital that the first impression be a good one! Not only your grounds, model/mini model, but your staff are all part of marketing. Have a code when you are touring a prospect that can be said over the radios. That way EVERY staff person on site can wave & say hi to your future residents!! Be NICE and be MEMORABLE!
  • Gerry Hunt
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Last edit: by Brent Williams. Reason: Changed number of idea

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 4 months ago #6270

15. Host a radio remote - Hire a local radio station to broadcast live from your site... This can cost any where from $1500 - $3000 but 2 leases and it pays for itself!


I am 15 because Jolene was 13 and Gerry should have been 14 ;)
  • Michelle
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Last edit: by Michelle.

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 4 months ago #6271

16. Instead of the boring paper flyer you're planning to hit the parking lots with this week, do something different and more personal. Get some plain cards from the dollar store, write a message like 'We LOVE your car! It would look great in our parking lot this fall!', draw a big red heart on the outside and use that instead. Flyer a car every few rows and hit the lots a few times during the week. This way it actually looks like you're targeting one car instead of all of them.
Last edit: by Angela Irizarry.

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 4 months ago #6272

17. Take 5 minutes to do basic on page SEO to your community website:

1. Make sure the city name, state abbreviation and the words apartment and rent are in the title tag. Make sure these show up somewhere in the page's content.

2. Make sure your Meta description is a good ad for your community. If you show up in the search results, you still need to make renters click through. The Meta description is no longer thought to be part of the search algorithm but it is used as part of your Google results.

3. Get rid of bad meta keywords. Delete the entire tag or if you simply can't bring yourself to do this, get rid of any word that does not appear in the text of the page (i.e. what your user sees when she browser the page).
The following user(s) said Thank You: Sarah Marie
Last edit: by Brent Williams. Reason: Added the number of the idea

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 4 months ago #6274

18 (I think). Use QR codes anywhere you can in areas that get a great deal of public traffic (but....have the QR code lead to some type of "call to action" ex. a landing page that is an e-coupon for something (doesn't have to be rent...a small gift card for touring,etc)):

1) (Brent...stealing this one from you from that Webinar) on the inside of bathroom stalls in a hip restaurant/bar (won't work for all demographics, but will work for some)

2) Window vinyls

3) Transit oriented advertising (bus shelters, metro, etc)

4) Sidewalk decals

5) Table tents (food court advertising)

6) Coasters

7) At any exterior doors to your leasing center

8) Of course keep (or start) using them in your ads, on business cards, on flyers and brochures, etc.

9) Get creative!
  • Karen Kossow
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Re:100 Apartment Marketing Ideas In 100 Hours 10 years 4 months ago #6275

19) Resident Services: Add Skype to your business center: It is free and only overhead is a camera for the computer ($30), Have a pet park? Host a pet adoptathon and invite a local shelter, invite vendors to donate food, even invite a local auto dealer to showcase a car at the event at your entrance- it will draw traffic!
How about personal video tours: Hand your prospect a flip cam and offer them to video the tour: Once you wrap up the tour send the tour to the prospect- they might forget other communities but not yours! LRobertson Riverstone Residential
  • L Robertson
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Last edit: by Brent Williams. Reason: Added idea number

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 4 months ago #6278

20) Take advantage of all the tour traffic you receive every day. Incentivize them to check-in on Facebook at your location to receive discount on setup fee or some small giveaway item like a candy bar, etc. Make the check-in location not just 'Washington Villas' but 'Washington Villas leasing office' so that all their friends know they are looking to lease there.
Last edit: by Rob Castellucci.

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