TOPIC: Re:100 Apartment Marketing Ideas In 100 Hours

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 7 months ago #6279

21) Feng shui right before renewal time. People get bored in their apartments because they never redecorate. Offer a free redecorating service to residents where they can make an appointment to have someone come and move around their heavy furniture, then they do the rest. Right after this, slam them with a renewal incentive. Those good feelings about the new feeling on the apartment will lead to higher renewal rates
Last edit: by Brent Williams. Reason: Looked up how to spell Feng shui :)

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 7 months ago #6280

22) We love using vista print to get cheap marketing material. Our favorite and most successful is to print business card size Marketing cards.

Businesses are more likely to let you leave business cards and they are great to tie to goodie bags or jars of candy to give to HR directors, etc...

When we really want a push on traffic we send a team of 4 to 6 people out to cover the market area over the course of two days. The last time we did this we got 16 leases in 8 days,all from the marketing cards! I call that a good return!!
Last edit: by Brent Williams. Reason: Added idea number

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 7 months ago #6281

23.) Use your residents as an extended marketing team. They can be some of your best sales people! Have resident referral cards printed for them to hand out. Make sure to leave a line where they can put their name on it. Once they have sent someone in that leases and moves-in, make sure you reward them quickly!! Have a check cut and take it with balloons or goodies to their office.

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 7 months ago #6287

Update!

23 Apartment Marketing Ideas in 29 hours - we are just off the pace!

This thread has been seen over 1,000 times already! (For all you lurkers, take a moment and share an idea - we'll get there in no time!)

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 7 months ago #6289

24) Create a E newsletter or hard-copy one if you can afford it. The aim here is to advertise market assets in the surrounding community such as new restaurants, gymnasiums and jobs. Keeping tenants aware of the value they have received, heightens the likelihood that they will not only stay aboard, but advertise your projects to friends.It also mitigates vacancies as you highlight more job options.
  • Jamiel Cotman
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Re:100 Apartment Marketing Ideas In 100 Hours 10 years 7 months ago #6293

25. Have coasters printed with your logo and of course a QR. Contact your co-op restaurants and ask them to put them around. If they hesitate, remind them how many people are seeing their flyers in your move in packets!

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 7 months ago #6294

26. Use testimonials in your advertising! One of the most creative ways I've seen is to take a quote from a social media post. Go to search.twitter.com to see what people are saying about you. People love to see their tweets retweeted - can you imagine the excitement if their handle was featured on a giant billboard?! Of course, you should ask permission first... Check out the Chobani Yogurt campaign.
Last edit: by Angela Irizarry.

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 7 months ago #6297

27. With Spring upon us and summer looming in the air...An Open House Ice Cream Social
seems just the affair. Bring down your current residents and mingle with the potential new ones, this will bring a real 'Community' feeling abroad and those just thinking about a move will want to be a part of your 'Community'. Your residents can sell better than
anyone. They will tell of the great services you provide, the wonderful staff you have, the great neighbors that they have there. If they fill out an application during the Open House they pay NO appplication fees....Keep some applications close by!
  • Lynne Foerster
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Last edit: by Brent Williams. Reason: Added idea number

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 7 months ago #6299

28. Try marketing, "We are worth the trip!" Offer every client that visits your community and takes a tour a free $5.00 gas card! You can team up with a local gas station and see if they will give you so many free gas cards for a large purchase. We were able to get 5 Free $5.00 gas cards for every $200 in cards we purchased!
Last edit: by Brent Williams.

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 7 months ago #6300

29. Free Lunch Fridays! Pick a restaurant in your area and tell them you would like to pick up the lunch tab of one of their guests that day. In return, you make a menu insert that both advertises a dish (for the restaurant), advertises the chance at a free lunch, and of course, includes your community info!

I would stipulate that the person chosen to win was 1) Not affiliated with the restaurant, 2) Did not order alcohol, and 3) Was chosen after 1pm to get a longer exposure.

There is a fairly good chance that they will want more for the deal, so I would then offer to share their information in your move-in packet, in your newsletter, or some other option that makes it a fair trade.
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Last edit: by Brent Williams.

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