TOPIC: Re:100 Apartment Marketing Ideas In 100 Hours

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 8 months ago #6301

30. Marketing Idea: "Dash For Cash" or " YOUR COMMUNITY'S NAME- MAD MONEY" Hide fake money in your vacant ready apartments. Give ewach leasing agent a stop watch and tell them that each one of their clients who tours the vacant unit and decides they want to rent either that unit OR a unit of the same floorplan has 90 seconds to find as much money as possible inside that apartment. The money can be used to come off move in costs. We hid $150 in each unit and our clients (future residents) had so much fun searching for the money--even if they were still looking at other communities--they remembered the fun they had at our community and CAME BACK! The only stipulation to this marketing campaign is that the apartments have to be VERY clean--you gon't want clinets searching and finding a dead bug or dusty closet shelf--it can be the death to this campaign. This special also requires about a week of prep with hiding money and creating "Certificates of Winnings" and a little bit of extra training, but it is so successful, it is worth the extra effort!

We went with Mad Money in our Advertising and used the tag line "Go Mad With Savings" and decorated with Mad Hatter Decorations/Tea Party Theme. People loved the bright colors and general excitement of the campaign! We also hired a college student to dress up as the Mad Hatter and pose as a human directional at the entry to our community! We had people drive in just to see "what was up" with the funny guy at the front entrance!
The following user(s) said Thank You: Nancy Maher, Vickie Donaldson Keith
Last edit: by Brent Williams.

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 8 months ago #6302

31. Marketing Idea: Get More for Your Money!
Instead of offering per month discounts or upfront discounts off rent, offer upgrades such as accent walls, new light fixtures, new or resurfaced countertops, new tile floors, cabinet varnishing or cabinet resurfacing, and New medicine cabinets! Your apartment may not need these upgrades however your clients will love the thought of getting NEW STUFF in their apartment to match their new stuff they intend to bring or buy! We have been running this campaign for 2 months now and seen a HUGE and positive response! We have even offered it to our renewing residents if when they sign early on a 12 month lease term and take a full increase in market rent!
Last edit: by Brent Williams.

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 8 months ago #6303

32. FOLLOW UP is the key to success! Use 123 Greetings to send out personalized animated thank you cards to your visiting guests! You can also use these cards for confirmation of an appointment 24 hours before the appointment with a "Thinking of you card". You will get a confirmation of when the card was viewed and your client will get a e-card that is sure to brighten up their day; sometimes they even send a card back thanking you for yours!
Last edit: by Brent Williams.

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 8 months ago #6305

33. Answering Machines
We would love to answer all calls in person, however, that is not always possible. This is why our messages need to be good. Really good! And unique! What about a short trivia question to be answered by a resident or prospect for a $5 gift/gas card. Or a 'secret' word, again with a small prize for the prospect or resident that mentions the word. Change your messages often! Be memorable!
  • Gerry Hunt
  • Gerry Hunt's Avatar

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 8 months ago #6306

34) Have models that excite your leasing staff. We know good models help entice prospects...what about the value of having models that your leasing staff is excited to show prospects. If you have ever unveiled a sharp new model to an existing leasing staff you know what I mean. There is value in that excitement and the pride that is reinforced when prospects comment on how awesome it looks and feels.

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 8 months ago #6307

35. Partner up with your competitors and get them on board with referring prospects to each other. Stop by and take the staff a little something nice, donuts, cookies, etc. and meet everyone, especially the leasing agents. Ask for some business cards or info you can give to people when you don't have an opening, or if someone is looking for something in a different price range, etc. This pays off for both properties and creates a friendly atmosphere of sharing when it comes to market surveys, etc.
Last edit: by Rosa Green.

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 8 months ago #6309

36. Buy individual tissue packets and put a label on each of them that says: Compliments of...and then put your complex name, and contact info...

Put a basket of tissues in local doctor offices or around town in other offices...with a sign that says "free, please take one"...

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 8 months ago #6310

37. Plant flowers at your local park or town office building and get a sign that says the flowers were donated and planted by you complex name and have your contact info on the sign or ask the local business that you planted flowers for if they would mind handing out a couple flyers for you if anyone asks about the flowers...

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 8 months ago #6311

38. Sponsor a local bike safety program...in my area the local police department will come to my property and teach youngsters about bike safety...I invited not only the residents but the local Boy Scouts, Girl Scouts, 4-H clubs, Schools, etc.

I did up flyers and handed them out all over the place so everyone knew about it...We marked off a section of parking lot and while the parents waited, I had cold water in bottles with a homemade label on them (that said: Compliments of...etc...) and when the program was over, I had snacks and water for the youngsters and the policemen also...

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 8 months ago #6312

39. Offer to be a drop off site for organizations like Toys for Tots. Most publicize their drop off locations well and add incremental foot traffic.
Last edit: by Brent Williams. Reason: Added idea number

Multifamily Discussions

More Topics »