TOPIC: Re:100 Apartment Marketing Ideas In 100 Hours

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 8 months ago #6348

(52) We all buy these pens with our property name, phone number, web address, etc. on them and then give them to visitors at the site. WHY? They have already found you! Keep them in your car and every time you or one of your team members goes to a bank, grocery store, restaurant, hair saloon, etc. give them pens for people to use when they sign their credit card statements. Take them to churches for them to put in the pews. Churches love free stuff and every Sunday when people fill out that attendance card in the pew, your prayers will be answered when more people see your name.

(53) Give an incentive for employees to have cling decals to put on their car doors or trunk. As they drive around town, people see advertising and on a busy roadway and hundreds of people will see your advertising every single day that would not have before. Think of the traveling billboard concept. Once had a deal with Papa Johns. We only allowed their coupons and flyer's at our site and placed in the move in packages (as the "exclusive" pizza ambassador of ABC Apartments), and in exchange they placed magnetic decals on their trunk lids for us that simply read, "ABC Apartments and Papa Johns...doesn't get any better than this." We paid for the decals which were not that expensive and got huge exposure every day when their cars were on the road.

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 8 months ago #6349

(54) If you have tried putting bookmarks in the printed books (Apt. Guide, Apt. Finder, Apt. Book, For Rent, etc., why not try slipping your business card in between the pages on which your ad is featured? When the potential client flips through the magazine, it will automatically open at the spot where your card is! Better yet, slip in a business card with your current promotion and an expiration date to create urgency!

(55) Have coffee sleeves with your apartment community info printed up by a local printer and then providing them free to local, independent coffee shops or 7 Eleven and other convenience stores in exchange for the shop using them to advertise your community! Now that is some really cool java!!!!
Last edit: by Brent Williams. Reason: Changed number of ideas

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 8 months ago #6358

(56) We used to put stuff at our page in the apartment guides (bookmarks, post-it notes, etc.) until we would get a call from the rep telling us to cease and desist. When we get that call, we move on to breaking the binding. I would carry one of those "green", reusable store bags and pick up all of the guides. Go out to your car and open the book to your page and bend it all the way back until the binding breaks. The book will naturally fall open at your page. Another way to make your rounds is to take the bag of books with the bindings broken to the next store and replace all of those with the books from the first store. Work your way around and make the first store your last stop for replacing the books.
  • Tracey Lott Heitzman
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Re:100 Apartment Marketing Ideas In 100 Hours 10 years 8 months ago #6359

57) We gave out bookmarks to all of the schools and libraries in the local towns. Each bookmark was colorfully decorated on the front with bright colors and different shapes plus had fun, inspiring words or phrases like, "Reach for the Stars" and the bookmark was all stars in the background. On the back side in the middle all that we wrote was, "Donated By: Our community, our phone number, and web address". People loved them and since it was not a huge display of our community and information, people kept them and still use them. No facility refused them either! So if you have left over bookmarks from your original idea of marking your page in the guides, this is a good way to get the word out about your community at some other local facilities! :laugh:
Last edit: by Brent Williams. Reason: Added number

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 8 months ago #6360

58) Are you a dog or cat friendly community? If you are make up little goodie bags with dog biscuits and rawhide sticks for dogs OR a cat toy and some cat treats for cats. Inside each goodie bag place a busniess card with a sticker on the back of it that says "we love cats" or We love dogs" or "We love Pets". Take these goodie bags to all the local animal shelters, police station animal control offices, so when a pet gets adopted, the shelter will give out your goodie bag as an additional treat to their customer for adopting a pet. You'll get free advertisement and the shelter gets more freebies to give their customers when they give a pet a new home! At the humane society you also get the opportunity to show at the facility your property donated in their newsletter as well as at the facility! :)
Last edit: by Brent Williams. Reason: Added number

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 8 months ago #6362

59) Even the magazine type guides that are stapled and don't have bindings can be "broken". Just fold it all the way back and press down or pinch the spine with your fingers to make the magazine open to your page.
Last edit: by Brent Williams. Reason: Added number

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 8 months ago #6371

60) Use your resident survey scores in all advertising, display in leasing offices, marketing collateral, etc!

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 8 months ago #6372

61) Use your Apt Ratings scores in all advertising, collateral, etc!

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 8 months ago #6373

62) Leverage your staff tenure. "Our maintenance manager has been here for 12 years"! Or leverage internal awards - "Home to Maintenance Manager of the Year 2010".

Poost them on facebook!

Re:100 Apartment Marketing Ideas In 100 Hours 10 years 8 months ago #6399

Leave magazines, specially women's magazine, at oil change shops or car garages for their waiting room. Paste an add inside the magazine with your apartment information.
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