We introduced videos to our 44 properties this year through several contests (one each month). The categories included Advertise Your Community, Your Passion Outside 8-5, How Your Team Stays Motivated, Your Teams Participation in SGK, etc. Obviously, we had many that concentrated on their teams more than their community. We have found when introducing something new that if we start with using it to highlight our teams and our culture, we get instant buy in and participation. Now we have all these videos and one big fat challenge: We have a company YouTube channel and have linked all the videos that were made onto playlists. But, we don't actually have the video, right? So, if the creator leaves the company, they can also delete their video. And we can't improve the title or add keywords. So, how are companies dealing with this challenge? We are considering many options, yet the best seems to be formal training on how to select a good title and keywords and then allow them to upload the video to our channel using a temporary password. Otherwise, my marketing resources are left with challenge of optimizing videos when we are already tight on resources.
Thoughts?