Sometimes, as multifamily professionals, we get so wrapped up in what's hot & what's new... that we forget the basics!
Tell me, when it comes to curb appeal, what's your approach?
Does the site team have a morning merchandising or opening checklist?
Who's responsible for ordering signage at your community? How many levels of approval does it go through?
Do you train your on-site teams on curb appeal? Is it a formal process or something that casually gets done by other on-site or regional team members?