@Zac - If we have categories, apartment marketing will DEFINITELY be one of them. That's always a hot topic, no matter the situation.
@Leigh - Generally speaking, social media would normally be a part of apartment marketing or resident retention, but given how this site tends to show the leading edge for social media for our industry, you are right that it probably warrants its own sub-category.
I think what we'll probably do is try out the sub-categories here soon as a test. We'll see how it works with the system and how people use them, and then just see where it goes from there.
Thanks for the input guys!