We send renewal letters out 90 days in advance. If they sign a 12 month lease within 30 days, they are offered a few different options for renewal gifts: carpet clean, accent wall, upgrade to apartment (new shower head, USB ports, light fixture, ceiling fan), free clubhouse rental, etc. If someone has been there for a longer period of time, we'll offer larger renewal gits: new flooring, re-surfacing counter tops, updated bath vanity, full room paints or listen to any ideas they may have to increase the value of their apartment for them and for us.