We had a game night the attracted more residents we don't typically see at events. We provided some games and let residents know they could bring their own. Those who came made it a point to let us know how much they loved it!
We also did a "Winter Night In" with a hot chocolate bar, light desserts and puzzles. Very diverse group of people. Again, not our "typical crowd" so many appreciated it.
Wine and paint night is also good!!!! We have a talented LC who can run the paint instructions though.
These three events appealed to those who don't come to the big, crowded parties.
We learned that our "typical crowd" will always show up for food, drink and raffles but NEVER come to anything requiring them to spend money, such as a vendor show with jewelry, crafts, etc.
When we were first in a slump, we hired a licensed bartender - boy that gets people out! But I find the smaller group events are the ones the less vocal residents prefer.