Based on 193,000 rental prospects from 320 properties across the U.S., PERQ’s Multifamily Field Guide shows 20% of consumers enjoy social activities, with Outdoor Activities coming in second at 17%. Our multifamily clients say hosting outdoor events for residents and their friends, and inviting potential prospects (leads that came from your website) is always a good idea. You can always take photos of these outdoor events and post them on social media or use them in lead nurture emails as a way to entice rental prospects and show them what you offer. Our data also shows 33% — or more than one-third — of rental prospects own a pet. One regional manager told us that a good apartment resident activity idea is to host a Yappy Hour. Invite your renters and their pets, along with local dog walkers, trainers, vets, groomers, pet sitters and the local dog bakery. You’ll create a connection within your community, and it shows your residents you care about their furry family members, too!