Not sure if this helps, but it's a relevant thing:. We've internally adopted a strategy that made blogging more accessible. We launched a year ago, incentivizing all pieces of content within our 'specifications' with local comedy show tickets. It's been a hit and it's helped our blog pick up some really important organic rankings. The key to the success? As part of the launch team, we showed our dedication to the project by proving our commitment to it and making it a very thoughtful campaign. Simple things go a long way IMO... Also, the comedy gave folks some fun bonding opportunities.