My advice. The day of signing encourage them to write a review. That's an exciting time 4 them. New place, happy ppl= positive reviews. Just as you'd ask 4 the lease, no difference. Also, what I did is had them follow our IG pg the day they came in and toured. Never pushy, but always encouraged it by saying updates for the community, etc. Anytime we had them move in we also took a pic. with them holding an IG sign. Of course with their permission. Many ways of encouraging positive engagement for social media platforms.