I work for a company who has typically only ever done traditional apartments but recently we purchased a community in Waco that is adjacent to the new stadium, giving us a prime opportunity to step into Student Housing. We are successful in Dallas at a community that is actually traditional but we have a 80% student ratio so we aren't completely unfamiliar with student needs. Still our Owner is convinced that we can price bedrooms differently in the same unit (this community is a conversion so we have some pretty obvious MASTER bedrooms). He says he's seen other communities do this but I am not sure we can actually manage something like this, not to mention market it. Has anyone ever done anything like this?