What have you tried so far?
Look for ways to get your residents creating content for you: run an Instagram contest where residents take pics of what they love about the community, take a poll to discover the residents’ favorite brunch spots or local shops, offer big points for anyone who submits a video testimonial, etc.
Then use that content to fuel your own social media – reshare the best stuff on your property’s social media and blog. It’s way easier than constantly trying to come up with your own stuff!