Through the years in this business I have heard numerous brokers, asset managers, ancillary income departments, etc brag about all of the extra fees they are collecting.
In those same number of years I have heard an even greater number of residents complain about being nickle and dimed to death.
So my solution is to stop charging those fees and instead raise the rent by an even greater amount, letting the residents know of all of the extras that are included.
Income, NOI, and valuations go up.
We should listen to our customers more IMO.