Topic: Great ideas for memorable tours?

Great ideas for memorable tours?

The best way for your tour to be memorable is for you to be memorable and engaging

For great ideas on getting the most out of you community tours, check out the upcoming issue of Rent and Retain Magazine that will be out the last week of November

1) I LOVE Lisa Trosien's focus on storytelling. This brief article is just the tip of the iceberg, but she offers full training sessions, too: (apartmentexpert.com/.../storytelling-101-begin.../)

2) Follow up with a personal video thanking them for touring, showing them the apartment again so they have it for reference, and calling out any preferences or inside jokes that came up during your tour. This will make it easy for them to remember how awesome you are and how awesome the tour was, plus they'll likely watch it multiple times as they go through their decision-making process (our clients see an average of 3-4 views per video sent), effectively "touring" the community each time they watch it.

A particular memory point. Determine one or make one!

Lots of jump scares from people in clown outfits. Jumping out of pantry, closets, bathrooms etc. They will never forget it!

Encourage your prospect to take pictures with their phone. They will scroll through their phone at some point and be reminded of their awesome visit with you... and potentially their new home!

We have a shuffle board on one of my buildings. My leasing agent had a tour(turned out to be a shop) that mentioned they love shuffle board. So he well let's play a game, if you win I'll waive your application fees. And so they played a game! He won, and said well what if I lost. Leasing agent ah I would have waived them anyways but that was fun. Best shop if ever had and he started using it more on tours, prospects loved it. It's the little things we do