Im in the industry working for an apartment association that represents landlords.. with that said, i am also a renter. I feel that landlords should increase rent, but also be cognitive of their tenant as not all tenants are equal. If you have a great tenant that pays their rent on time ( or early-like i do) and treats your property really well- do you really want to take a chance on losing that tenant for someone that may end up trashing your place to only cost you more than the 10% increase?? When I say “ trash” I mean getting a tenant that may have to illegally sublet people to help them pay the rent, which means more wear & tear on your unit. If you already have a great tenant,,, do what you need to KEEP them-if that means only increasing rent 5% or golly, not at all... It might be the smarter move.