1) Go to a dollar store and buy a bunch of cat and dog toys and treats. Put in the apartment with your other "Welcome" gifts, so that you can welcome their furry friend as well. New residents LOVE this. 2) Send out "happy" emails and not just emails about rules, and those breaking them. For example, introduce a new staffer with bio and pic, Pet of the Month, Resident Events, new retail openings near (or at) the property, festivals and events close by - the ideas are endless! 3) Do the hardest part of your job in the morning - first thing. Not when you are tired and prone to making an error or poor decision. Schedule that difficult conversation or meeting at a time when all parties are calm and rational.