Topic: What CRM is everyone using for centralized leasing?

What CRM is everyone using for centralized leasing?

Paul Griffith This is the best answer. Plenty of large organizations have tried to use Salesforce or other generic CRM's. The cost to maintain them, customize, etc becomes huge. Some have had success, but only very large orgs that know they paying much more for their own unique customizations, yet the will always be behind the innovation of the industry specific CRM's that can amortize the cost of develop across their customers.Not to mention you have to pay for your own integrations, build them, maintain them, etc. It becomes very expensive quickly.

Hey Krista! Knock just launched a centralized dashboard. 

Funnel

Ana Bencosme how do you like that?

Michelle Wood I really like the platform. I’ve used several others and after working out the kinks, we are doing great

Ana Bencosme how do you like it?

Krista Hendrickson I really like it. I’ve used several others and after working out the kinks, we are doing great. Learning more everyday!

Ana Bencosme thanks for the feedback. We have knock and I love it! There are some feathers in funnel that interest me that knock doest have. I’m nervous to jump especially when knock has been great and overall is an awesome crm!

Krista Hendrickson Knock is my next favorite.

Has anyone considered an actual enterprise CRM like Zoho or Salesforce? Completely customizable and could arguably replace 75%+ of property management software for 1/3 of the cost since these systems are priced per user rather than unit and the only really unique operation is screening.

Jeff McDonnold over 75% of PM software is just CRM? So all the Financials, accounts payable/receivable, facilities management is less than 25%?

Kara J. Rawson Good point. I was thinking you can integrate into whatever AP/GL system you want like was required with OneSite. Accounting isn’t unique to property management so not including that operation. And yeah, those CRM packages can handle facility management with out of the box functionality.

Kara J. Rawson just to clarify I said 75% of PM could be handled by enterprise CRM, not that 75% of PM is just CRM. You should check out Zoho. They have a significant number of out of the box addons to enhance capabilities for crazy cheap.

Jeff McDonnold thanks!

Jeff McDonnold i can’t think of one using SF but maybe I’m wrong.

Mike Davis yeah, it would be incredibly rare. I’ve only heard of one. Which surprises me given that possibilities.

Jeff McDonnold rumored to be getting into the vertical a few years ago to compete against the big three. I do believe a few senior living companies use SF.

Mike Davis if you know anyone who wants to test it out I’ll do the implementation for free just for the fun of it

Jeff McDonnold Yes, in Europe before switching to one of the big three. Conceptually, it’s logical. In reality, you have to build it and staff up just to maintain it. For small portfolios it would be viable, but the investment needed to scale makes it very cost prohibitive.

Paul Griffith I believe it was Archstone, an NMHC top 50 at the time, who ran Salesforce for property management so that made me think it’s possible. Definitely more upfront cost to customize, but 70% license savings every year might be compelling.

The upfront cost would be minimal compared to the ongoing customizations needed for different property types as they are added to a portfolio. Active adult, student, affordable, and combo assets with retail or office all need their own customizations. Factor in the different regional compliance requirements, sparse to non-existent 3rd party integrations for multi family specific tools / websites / syndication; the full scope balloons exponentially. Per user licensing is the challenge too. On-site teams, ops, IT, marketing, compliance, legal, and more all need some type of license and the cost goes up as a user needs to access more modules. Most multifamily specific CRM’s have a flat rate for unlimited users as far as I know. Until CRM’s like Salesforce or Dynamics have an out of the box solution, it would be a very hard sell.

Jeff We have one client doing this on HubSpot. It gets easier if you don’t run your entire business off of your PM software — general CRMs have a ton of integrations available out of the box, but will work better if you have a central data lake/warehouse in place.

Mike Whaling Alright so we got 1 Are they integrated with a CCaaS or UCaaS product? Could crush it for a fraction of the cost.

Depends on your definition of centralized leasing (and to a lesser extent, your PM software). If you want one person to be able to switch between leads from multiple properties, look at Knock. If you want one centralized conversation with the customer as they shop across 2 or more of your properties, check out Funnel — perfect for areas where you have a regional concentration of sister properties.

We use knock which I love. Had it at my last company (shout out to Sarah who is an amazing person to work for) and then switched to it at my current company about 6 months after I started working here. Super user friendly and gives great reporting.

Knock… love it!

Knock

Rent Dynamics CRM is best-in class!

Currently using Funnel

Terri Marks how is it working for your company?

Dana Warby Johnson you know I absolutely love knock.

I love leasing!!!

KNOCK Tours

Knock. It's the BEST!!!

Knock

Knock!

We use CRM but for an affordable property I don’t thinks it is best. I used it at my last property which was market rate and I thought it was great! I think it is property specific. All needs are different, but for affordable it is basically a guest card, other than that we cannot use the functions to lease, do renewal proposals, etc…. It’s great on a market property!

Anyone Home

Aptly

Funnel

Appfolio is even BETTER than Knock!