The upfront cost would be minimal compared to the ongoing customizations needed for different property types as they are added to a portfolio. Active adult, student, affordable, and combo assets with retail or office all need their own customizations. Factor in the different regional compliance requirements, sparse to non-existent 3rd party integrations for multi family specific tools / websites / syndication; the full scope balloons exponentially. Per user licensing is the challenge too. On-site teams, ops, IT, marketing, compliance, legal, and more all need some type of license and the cost goes up as a user needs to access more modules. Most multifamily specific CRM’s have a flat rate for unlimited users as far as I know. Until CRM’s like Salesforce or Dynamics have an out of the box solution, it would be a very hard sell.