Listen, this is a really tough one because none of us likes having our inbox bombarded - and yet, suppliers are tasked with reaching out for new business in a variety of ways, and email is a legitimate tool. As a long-time supplier and sales leader, I have advice for both sides of the fence. Suppliers, don't lean too heavily on email marketing, and don't be afraid to try something new and creative (like having something delivered with a personal note, hand-delivering a card, etc.). And for heavens' sake, put in the work by networking at events, with fellow suppliers and with your existing customers who may know someone looking for your type of solution. Operators, the best offense is a good defense - simply answer the email, even if just to say "no thanks." This will end an automated email campaign (which are set up to stop once there's a reply) which can include 4-5 emails. Also, don't be completely closed off to looking at something new; I can tell you that email campaigns are prevalent because they work! A great deal of new business is acquired through email campaigns. Lastly, everyone needs to remember that we are all (suppliers and operators) trying to do our jobs, so be thoughtful and considerate.