What’s your biggest challenge in converting leads into leases?

Let's talk challenges with converting leads. 🗣️ What challenge do you find yourself constantly facing?

Curious to see results on this one.

Ooh this is interesting!

I’m not about calling out any one company in this forum but there is one ILS that stands out to me for unqualified leads. Their system immediately sends leads when they only click on your community. The leads almost always have email as the preferred method of contact instead of phone. Follow up is done according to their preference and if they respond at all, they are seldomly actually actively looking or interested in the community.

Low-quality and unqualified leads - they happen, but we don't want them to inundate your leasing team's time.
So, constantly monitoring and evaluating your lead-to-conversion metrics is essential, and holding your paid lead sources accountable is key.