Have You Tried Social Shopping? It Could Be Your Multifamily Lease-Up Secret Weapon!

Multifamily pros, I just dropped a video exploring how live social shopping—on TikTok, Instagram Live, Facebook Live, and Twitch—can transform struggling properties or accelerate lease-ups.

Inspired by the success of others selling clothes and services live, I’m sharing 5 tactics:

• organic content (to build an audience)
• live open houses with waived fees
• community collabs
• resident influencers
• even a QVC-style stream for apartments

Even older properties can thrive by owning their story!

Curious if this is catching on?

Take my poll below to share your experience—have you bought something live, tried it for leasing, heard of it, or is it new to you?

Your input will shape my next deep dive.

Watch the video on my profile to see how a Twitch stream, TikTok Live, or Facebook and Instagram Live can help you to drive more traffic and even get applications in real-time.

💬 Drop a comment with your thoughts or a success story—I’d love to hear how you’re innovating!

We share in your story-based marketing interest! We hope to share a glimpse into our multifamily and commercial design world. The insights show making connections is what sells.

Hello Steven,
Id like to hear more about this and see examples of how people are using it for Lease ups!