Every minute your team spends on an unqualified prospect is a minute they can’t spend on a ready-to-lease one.
An unqualified lead might be:
- Well outside your rent range
- Months from moving
- Missing credit or income requirements
Even if your ads bring in hundreds of inquiries, if your team is spending half their time on dead ends, it’s costing you twice - in wasted hours and in lost focus on the leads that matter.
It’s not about having more leads. It’s about having more of the right ones.