I believe trust and relationship with residents is first and foremost the most important element in retention. If you build it, residents are more likely to come to you if they are not sure about renewing due to an issue. We all know, a lot will look for a new home because of something that is easily rectified, but may not feel they can discuss it. If you build that relationship with them, they'll come to you.
It will also give them the sense of community that they may be afraid to lose by moving to some place that has better amenities, or is newer.
In both my career in retail management and property management, my biggest focus has always been the trust I build and the relationships I foster with my "customers", and it has served us all well.
Gamaliel De La Torre - Great point. Given that people today are more lonely than ever and seeking connection through meaningful experiences, features serve as the foundation from which those experiences are launched.
2 days 52 minutes ago#647242by
Katie Decker-Erickson