“We just need a body at this site.”

How many times have you heard that as an on-site worker?

No training.
No context.
No callbacks when you unlock the leasing office.
Just vibes, a few miscellaneous keys, and maybe a sticky note from the last person.

Let’s be real:

This generation of leasing agents is not lazy.
They’re just not going to be treated like moveable furniture.

Here’s what they actually want:

→ A manager who’s present, collaborative, and speaks the bigger picture. Anyone ever had a manager who was just, never in the office?

→ A regional who visits—not just exists on LinkedIn

→ SOPs that don’t leave them carrying the weight of the whole property

→ And yes, someone who’s there to grow them into better salespeople—not just fill another “space”

They know their value.
And they’re not sticking around at places that undermine their potential.

I remember being tossed at properties just to absorb resident complaints—
No leadership.
No coaching.
Just me, the models, and a CRM I’d never seen before.

“We just really needed a body there!” Who even says that?

I made it work because I was hungry to succeed in multifamily and didn’t think anything of it.

But most of them?
They bounce.
And after training leasing teams across the 🇺🇸 for the past 2 years, I don’t blame them.

🟰 Want retention? Start with genuine presence.
🟰 Want performance? Start with authentic leadership.