Currently working on a lease up project that is filling slower than expected

Hello, I need advice! And need marketing/exposure ideas.
Is the social media posts and reels really where we need to spend a lot of our energy on?
We are on apartments.com, have a good google business page, great site, experienced leaser, but obviously we are not hitting the mark on something. Open to creative and out of the box ideas!

Outreach marketing is HUGE. Get out into the community and local business and create relationships! Social media posts will come from visiting the community show everyone you’re involved in the community. Someone knows someone that’s looking for a home!

Happy to do an Internet presence audit and give you feedback. Pretty marketing doesn’t necessarily mean effective if people aren’t seeing. You have to beat your competitors in searches and get out in the market hitting businesses for brand recognition.
DM me your property! I love doing audit. The smallest tweaks can make a huge difference.

Hi! Market matters a lot. What are your competitors offering, are you priced higher/lower? Is your online marketing bringing in quality leads that are converting? Just some things to consider when looking at marketing spend.
Social media can be effective but the content needs to be quality and posting often matters.
Do a review campaign with current residents. We know reviews mean a lot.
Do you work with locators? Do we have room in the budget for resident referrals?
Are you doing any local outreach? If not, start with some local business bring flyers, we love a good QR code. Always bring a treat lol. Old school, but word of mouth is helpful.

The best thing honestly is go build up a relationship with other properties and get some of their wait-list applicants. I'm telling you it works. I often get calls asking if I have availability and I call them to see if they have availability.

I agree with all. Good places to canvas are businesses with lots of employees- industrial parks, hospitals, etc.