I bought my very first rental property in 2012 while I was still a psychology professor. I took a lot of action, worked hard, flipped houses, built rentals, and did it full-time for years.
And yet… it still took a full decade to reach my first 100 doors.
To be honest, I eventually got restless. I was tired of the constant grind of single-family flips and small rentals. I wanted a bigger challenge… but I was scared.
Scared of the what-ifs.
Scared of messing up.
Scared to leave what I was comfortable with.
So I stayed put longer than I should have.
Eventually, I felt inspired to go for it—but stepping into multifamily felt like starting an entirely new career. The learning curve was steep. I traveled to conferences all over the U.S., Mexico, and Hawaii. I built new networks. I studied constantly. And slowly, the first few deals started moving.
And then something incredible happened.
My good friend Benjamin Hardy wrote a book called 10X Is Easier Than 2X—and I’ve now lived it.
In the last three months, we went from ~100 rental doors to 1,015 doors.
Same effort.
Same values.
Just a bigger vision and a willingness to face fear.
Scaling doesn’t mean it’s easy—but it is powerful.
I’m so grateful I finally trusted the prompting to add another zero.
It definitely feels like we've passed "Go" many times and had enough people landing on our rentals, and now we're replacing the small green houses with big red hotels--it's getting real!
It seems fitting that our son Jayden surprised me by remaking one of our of Monopoly sets and turned it into "Nateopoly," complete with all of our properties listed in place of the originals.
Believe me, real-life Monopoly is WAY more exhilarating than any game. Bring it on!