What makes residents stay?

For multifamily owners and operators, retention is often influenced by the everyday experience residents have inside the property.

When residents use the amenities, connect with neighbors, work comfortably outside their units, and feel proud of where they live, the property gains a stronger competitive position.

What do you believe has the greatest impact on resident retention?
 

That 67% doesn’t surprise me, but it’s still striking to see it that clearly against amenities and design. The tricky part operationally is that “connection” is the one lever on this list you can’t just build once and maintain — amenities and design are fixed investments, but resident connection has to be actively facilitated every week. Curious how teams here are actually driving that day to day, beyond move-in events and the occasional mixer.

Tom Guyton - This is a beautifully made point. We find that we set a great "stage" from a fixed asset and design perspective, it is easier to roll out events and connection. The properties we see using these spaces to their greatest potential are those that truly and deeply understand their residents. I bet that Katie Rigsby would have some great insight on this.

Katie, I think the answer is often a combination of the factors in your poll, with affordability tying everything together. Residents who feel connected to their community and have more financial breathing room are more likely to renew. That's the opportunity we see with RentGain.AI, helping residents earn toward their rent while property operators earn bonuses, strengthening NOI.