Multifamily Blogs

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Property Management

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11 June 2026 From the Knicks to the World Cup to Love Island: 9 Tips to Host the Ultimate Watch Party at Your Community

10 June 2026 Florida’s Most Stable Housing Markets May Not Be Where You Think

10 June 2026 Is "At least they got it right" the new customer service highlight?

09 June 2026 Why Standard Rent Concessions Are Failing to Drive Leases

09 June 2026 Congratulations. You Hit the Target. It Just Moved Again. Why Achievement No Longer Feels Like Achievement

Apartment Leasing

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08 June 2026 The Power of One Phone Question

24 March 2026 “What’s the point of doing all this work if they’re just going to get denied anyway?”

06 January 2026 "We need to look around some more" - What Every Renter is Saying Nowadays

02 January 2026 Prospects Are Investors. We should be Leasing Like It.

15 December 2025 Confessions of an Apartment Locator: What Your Prospect Tell Us (But Won't Tell You)

Apartment Marketing

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05 June 2026 Why the Best Multifamily Amenity Names Tell the Brand Story Twice

29 May 2026 The Resident Conversation Most Rebrands Avoid (Until It's Too Late)

28 May 2026 What Trademark Conflicts and Voice Search Failures Are Costing New Multifamily Developments

18 May 2026 Why Apartment Branding Gets Cut First (And How to Stop That From Happening)

14 May 2026 The Interchangeability Test: A Quick Diagnostic for Apartment Copy That Isn't Working

Resident Retention

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21 April 2026 Emergency Communication Isn’t Just for Emergencies

17 April 2026 Why Residents’ Voices Are Your Best Renewal Asset

12 March 2026 The Apartment Amenity That Underwrites Itself: A Developer’s Playbook for Turning Convenience into NOI

10 March 2026 How Two-Way Texting Reduces Call Volume for Onsite Teams

24 February 2026 The Apartment Amenities That Matter Most Are the Ones Residents Actually Use

Social Media and Technology

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11 May 2026 2026 MFI Tech Adoption Research is Here

06 April 2026 Why Great Technology Can Fail Long Before Launch

30 March 2026 Is Property Management Technology Actually Profitable? The Answer Is More Complicated Than Most People Think

17 March 2026 Did Dubai Real Estate Crash 30% in 9 Days? The Truth Behind the Viral Chart

02 March 2026 Sessions I'm Looking Forward to at RETCON