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Covid-19 How Your Apartment Leasing Strategy Can Stay Ahead of the Next Potential Lockdown

  If 2020 taught us anything, it is to expect the unexpected. In 2020 Covid-19 took the entire world by storm. Life and business as we knew them were completely changed (and in some areas lost forever). The "out-of-nowhere" nature of the pandemic left everybody scrambling to simply survive. While we have made significant strides in terms of understanding the virus and taking the necessary safety precautions, there is still so much unknown about the virus and life as a whole.   Take the last week of July for instance. The CDC estimated that there was nearly a 44% increase in daily COVID cases reported. This in combination with the new variant makes the potential for another lockdown not just a possibility, but reality.   As an apartment marketing professional or property manager, you understand how vital in-person interactions with future renters are. Whether your specific state, city, or county decides to issue a "lockdown" mandate or not future renters will ultimately make their own decisions. So, The question becomes, "If people are on lockdown how will they be able to see what our community and units have to offer?" Virtual tours and photorealistic renderings are both great ways to continue connecting with renters when face-to-face interactions are extremely limited or not possible.   Here are a few ways virtual tours and renderings can help your community withstand another potential lockdown.   Don't Leave Anything to Chance   With the total weekly number of cases rising at a rate we ......
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No longer an add-on: Floor plans becoming increasingly important

b2ap3_thumbnail_roomPlannerThumb.jpgFloor plans used to be a bonus item on an apartment community website and listing, an inclusion that added a well-rounded touch. Not anymore. Now, they are a necessity. With online traffic becoming hyper-focused on the visual, prospective renters are clamoring for more than mere photos and a video tour. Look at the listings or website of any apartment community on the cutting edge and you’ll see 3D floor plans included. Undoubtedly, there are non-negotiable necessities on an apartment listing —amenities, location details, price, etc. — but floor plans have become among the most searched items among prospective residents. A recent RentPath study indicates that the most common second step of a prospective resident is to look at floor plans and panoramic views of the apartment, after first making sure the listing is authentic and not misrepresented. Viewing floor plans allows the resident to authentically imagine living in that space, which is a big reason we invested in converting all of its 2D floor plans to 3D. More importantly, floor plans help convert prospective renters to leads at a higher rate. Our internal data suggests the inclusion of floor plans can spike leads by an additional 15 percent, but that isn’t the only bonus. They can serve as a legitimate marketing tool beyond merely including them on listings. Many communities are posting their floor plans on Pinterest, which has frequently resulted in a number of clicks. These clicks guide the user to the community’s website in something of a soft sell. Pinteres......
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