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More Tenants, Less Effort: 5 Ways an AI Leasing Assistant Increases Conversions

No longer a far-fetched concept reserved to sci-fi movie plots, artificial intelligence is now an indispensable tool in your prospects’ daily routines. Think about it: Chances are you’ve posed a question or two to your favorite AI assistant today, whether that’s Google, Siri, Alexa, or else. Maybe you needed directions to a meeting, store hours for the nearest pharmacy, or a rundown of your calendar appointments — and you had no time or desire to read through a website, call customer support, or click through a handful of dashboards. You wanted answers in seconds, and AI delivered it.  Likewise, the tenants you’re trying to attract have a serious digital addiction and craving for instant answers. It’s why AI leasing assistants are no-brainers in delivering measurable improvements in conversions, engagement, and revenue.     Below are five ways an AI Leasing Assistant will bring more tenants to your properties: 1. Satisfy consumers’ craving for easy self-service and instant gratification Today’s consumers expect the same ease, immediacy, and anytime/anywhere access they enjoy from online retailers and media platforms. Fail to deliver those experiences and they’ll jump ship to a more responsive website, sinking your profits. Astute multifamily property marketers understand that to remain relevant and profitable, they must compete on the battlefield of user experiences, often measured against the ease and speed of Siri or Google. AI Leasing Assistants make that possible.   Speaking of speed and ease, todays’ consumers also don’t want to talk to a sales rep until they’ve completed some basic research, narrowed thei......
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4 Tips to Help Your Bots Get More Done

People love the excitement of getting a new technology; however, your new tech is only as helpful as the user. We like to compare this to getting your grandma a smartphone (if you have a hip grandma this analogy doesn’t really work, but hang with us). Giving your grandma access to a smart phone seems like it would alleviate your obligatory tech support line. She is now able to do things like schedule doctor’s appointments, keep in touch with her family and friends, and look up new recipes easily. This seemingly perfect plan often times backfires. She is left more confused than ever and now you are flooded with phone calls about how to do all of these new things on her phone. The other alternative is that your grandma stuffs her phone in a drawer and continues to do things the old-fashioned way because she doesn’t understand the value it can provide. Adding a chatbot to your website or Facebook messenger can have the same effect if your prospects don’t know why or how to use it. We have come up with four quick ways to help your bots get more done. For readers who might not have a chatbot yet, you can still use these 4 tips to start more conversations between prospects and agents on Faceboook Messenger.   #1 Talk about it The easiest way to get prospects to talk to your bot is to talk about it. Make your Facebook post call-to-action a link to your new bot. &n......
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“I don’t have time to be strategic about my follow-up”

Introduction Time is a funny thing. People are living longer than ever before due to medical advances, yet somehow we have less time in the day to get everything done. We are running around left and right without being able to stop and think about where we really want to be running to. Having the time to be strategic about your actions is becoming an elusive idea. Just think about eating dinner on a weeknight. If you are anything like us, it is not a well-planned, homemade meal. It’s a smorgasbord of things from your fridge dumped in an instant pot, or a fresh from the microwave courtesy of Marie Callender’s. Now, we understand cooking a full meal is simply not in the cards for most people; however, that doesn’t mean you can’t be more strategic about what you eat. Services like Postmates solve this dilemma. Now, you can get real food delivered to your doorstep exactly when you want it. With Postmates, each family member gets the meal they want, when they need it and you can spend more time enjoying your family rather than throwing together a meal. So how does this relate to multifamily?   Prospect Prioritization Most property management companies (PMC’s) have agents manually sort their leads every day. Agents would need to set aside 30 minutes to 2 hours to thoroughly sort through their leads every day depending on the side of your property. This means most agents are forced to either follow up with a lot of pr......
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Bavarian Crème and Beef Noodle Soup: Four Principles of Customer Service

Bavarian Crème and Beef Noodle Soup: Four Principles of Customer Service
For anyone who’s lived outside of the country, it is pretty obvious that the definition of customer service is not universal. Once, while waiting to be seated at a beautiful café on the shores of the Mediterranean, another patron cut in line and was promptly shown to a table by the hostess. I gave the hostess an inquiring look and she told me in no uncertain terms that if I wanted a seat I needed to make sure I was at the front of the line. This experience was typical of the customer service I received during my time abroad. These memories stand in sharp contrast with another experience from the same business trip. On my return flight, I had a small layover in JFK, and decided to indulge in that most American of traditions; a Dunkin donut. The line was orderly and efficient, and when I reached the front I was greeted by a smiling, happy (by all appearance), Dunkin Donuts employee who kindly welcomed me to the establishment and asked me what I would like to order. Once she’d taken my order, she then proceeded to smile at my jokes and in remarkably short order, served up a delicious Bavarian Crème donut and orange juice. The experience was painless, and all the more remarkable when I realize the best customer service I had received in the past three months was at a Dunkin Donuts in a dirty New York City airport, at 6:30 in the morning. Customer service does not h......
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