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Your Guide to Hosting a Resident Dog Treat Baking Workshop

This guide has everything you need to host a successful treat baking event in your community - from downloadable recipe cards, to links on where to purchase supplies!  Did you know that baking dog treats is quite simple and requires only a few ingredients?! Hosting a resident baking event is a great way to bring the community together in a really fun and productive way (especially as we get closer to the holiday season). So lets get started...     First, a little background on baking dog treats. We love baking our own dog treats because it's a whole lot simpler than baking human cookies, and much more affordable than buying them! Unlike human cookies, dog treats aren't too scientific. Your residents will certainly have to measure out ingredients but it's truly hard to go wrong. Our favorite thing about baking treats is you can very easily modify almost any recipe to add in your dog's favorite foods, like bacon bits or chicken!   The Basics First and foremost, while we love dogs and love baking for them, this should be a humans-only event. To maintain a safe (and not too chaotic), please make sure all messaging for the event indicates that dogs should stay home awaiting their treats. That being said, it's a very family-friendly event so children are certainly welcome. Hosting a baking event does require a bit more space than an average resident event, as each person (or family) will need a baking work station. We recommend utilizing......
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Talk Data to Me: Using Key Metrics to Improve Pet Processes

Talk Data to Me: Using Key Metrics to Improve Pet Processes
The antiquated pet policies of previous decades can be forgiven. After all, apartment operators didn’t always have a bevy of data at their fingertips to help steer them toward more intuitive property procedures.  But that’s no longer an excuse, as newfound pet data has made a compelling case for operators to overhaul their outdated, antediluvian policies in favor of much more pet-friendly measures.  Various operators at the Talk Data to Me: Pet Research to Improve NOI session at Apartmentalize 2021 discussed ways they’ve leveraged pet data to create the most pet-friendly, pet-responsible experience at their communities. Moderator John Bradford, founder and chief executive officer of PetScreening, relayed an abundance of pet metrics that underscored the reasons why it makes sense for operators to modernize their policies. For instance, the Pet-Inclusive Housing Initiative report by Michelson Found Animals and the Human Animal Bond Research Institute indicates that residents stay 21% longer in pet-friendly housing. Additionally, 83% of apartment owners say pet-friendly vacancies fill faster.  “When we see data like this, it’s our residents guiding us toward what to do,” said Angie Lombardi, vice president of marketing for The Franklin Johnston Group.  The data also shows that pet ownership isn’t going to taper anytime soon. According to the Multifamily Pet Policies and Amenities Survey released earlier this year by PetScreening and J. Turner Research, 26% of residents said they acquired a pet during the pandemic and 19% of non-pet owning residents planned to get one in 2021. As pet ownership continues to increase, many communit......
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If You Have It, They Will Come: Pet Amenities Pet Owners Want

If You Have It, They Will Come: Pet Amenities Pet Owners Want
They say that it’s all in the amenities. However, certain amenities have a more profound impact than others. And while the traditional amenities you would think are important to prospects and residents may still be on their list, it’s the pet-related amenities that are becoming increasingly more of a necessity. According to the 2020 Pet Policies and Amenities in Multifamily report by PetScreening and J Turner Research, pet owners said that where they choose to live is significantly based upon the types of pet amenities that a community offers its residents.  When pet-owning residents, or those intending to get a pet within the next year, were asked on a scale from 0 to 10 how important pet-related amenities are when considering renewing a lease or moving into a community, the average rating was an impressive 7.11 out of 10.  Knowing that pet-related amenities are so important to a resident’s decision when choosing to renew their lease or to a prospect who is considering moving-in, it’s critical that apartment communities have the pet-related features that truly matter to renters.  While many operators might fear that introducing such amenities in their community will be expensive, that isn’t the case with the three most desired pet-related features. The three most-desired pet-related amenities found in the survey, which features the feedback of more than 22,000 apartment residents, were: Pet-waste Stations: These came in at number one with 65% of respondents saying this was a top amenity for them.  A fully stocked waste station will ensure that, oth......
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Pets and Ancillary Revenue

Pets and Ancillary Revenue
The global pandemic has created a battery of operational crises in the apartment world. Like many industries, multifamily professionals are vetting solutions designed to mitigate loss rather than generate revenue.  Most apartment communities have paused renewal increases to current residents, which significantly impacts planned budgeting and revenue goals. But one way apartment operators can recover lost income is through ancillary revenue. Pets create several opportunities for this auxiliary form of revenue, particularly with pet ownership and pet fostering experiencing a significant uptick during the pandemic. Pets are recession-proof, according to a recent article by Entrepreneur outlining the recent rise in pet ownership. Pet rent, pet amenities and concierge pet services are among the ways operators can drive ancillary revenue in hopes of recovering some lost income.  Here is a closer look at each:  Pet rent Good fees and bad fees exist in the apartment world. Pet rent falls into the former category. Residents never want to feel nickeled and dimed by extraneous charges such as a monthly pool-cleaning fee and a charge for the onsite tanning bed that nobody uses. Pet rent, however, is a reasonable expectation and pet owners typically have no problems paying a little extra to have their furry friends in their home.  While most apartment communities already charge pet rent, they could increase the intake by modifying limits of pets per apartment home. According to data from the Pet-Inclusive Housing Initiative, a research and resource development initiative that promotes access to the joy of pets, 33% of......
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Pet Policy Keepers and Dumpers

Pet Policy Keepers and Dumpers
Like nearly everything in an increasingly digital world, rental pet policies are in need of a refresh.  Many pet policies in the apartment world are outdated and based on logic from a previous era, when residents viewed pet-friendliness as a luxury rather than a prerequisite, and before advanced tech tools were available to make life easier for onsite teams. Some pet policies are worth keeping while others should be dumped and can go the way of the dial-up modem. Here is a look at some of the primary examples from each side: Pet Policy Keepers Pet Fees, Pet Deposits and Pet Rent: Residents understand that additional fees come with the pet-friendly territory for apartments. Most residents won’t balk at paying a premium to have their four-legged companion in their rental home, aware that the risk for damage is greater. For apartment communities, pet-friendliness equates to ancillary income opportunities, generally in the form of monthly pet rent, non-refundable pet fees and/or refundable pet deposits.  It’s noteworthy that some apartment operators are veering away from an initial refundable pet deposit and moving toward a non-refundable pet fee. They realize that most pets come with risk of damage and want to recoup some of the costs upfront. Some are even innovating their traditional pet rent (see ‘Flat Rate Pet Rent’ below). Other operators are instituting something of a “resort fee” model, often utilized by hotels. This includes one all-encompassing recurring fee rather than separate bills for utilities, trash, pet fees and other community-related costs. This approa......
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Are Your Pet Policies Giving Renters “Paws” When Deciding Where to Live?

Are Your Pet Policies Giving Renters “Paws” When Deciding Where to Live?

Pets bring unconditional love and affection into the lives of millions of Americans, and whether an apartment community permits pets can clearly become a deal breaker for many renters. There has been a nearly 30% spike in pet ownership among renters over the past two years, according to a recent survey by Apartments.com. Despite this surge in pet-owning renters, many indicted they still faced difficulty finding an apartment that allowed their four-legged friend.

The good news for these renters is increased demand is driving new apartment construction to accommodate the needs of pet owners, especially in urban centers. Some of the innovative spaces and luxury amenities being offered include pet spas, rooftop walks, pet decks, washing stations and outdoor dog runs.

With nine out of 10 renters saying pet policies play a deciding role in where they choose to live, how will your pet policies and amenities keep pace with the needs of this important and growing segment of renters?

For more survey results, check out the infograph below.

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