Multifamily Blogs

This is some blog description about this site

Tattoo Stigma in Multifamily

Tattoo Stigma in Multifamily
We’ve all heard the banter between folks when discussing their tattoos. I can’t tell you how many times I’ve heard or said, “I was young and dumb” in reference to tattoos. I sometimes feel this way about mine, as they’re quite visible on my hands and arms. I had them done during my stint as a world traveler, not thinking I’d find myself in the corporate world, wearing long sleeves and rings to cover my teenage rebellion’s lasting mistakes. I’ve been lucky enough to develop business relationships without my tattoos acting as a barrier, however this isn’t the case for some. We all know that millennials are changing the game by promoting a more casual approach to work and with their take-over of nearly 40% of the job force, I foresee big changes in corporate standards. Considering that 40% of millennials carry body art, it’s hard to imagine that this 40% would also carry with them an employment disadvantage, right? A friend of mine thinks differently. She argues that visible tattoos are unprofessional and that their stigma will last much longer than my hopeful fantasy suggests. Recently, we toured a downtown Las Vegas community, where our leasing consultant was heavily tattooed. She was dressed casually and had facial piercings. I connected with her and admired her artwork and style, but my friend resented her choice of dress and visible tattoos and our consultant had “lost all credibility” as far as she was concerned. This incident showed the difference in our perception of what’s acceptable in t......
Continue reading
3862 Hits
16 Comments

Using Google Trends To Determine Student Housing Search Popularity

Using Google Trends To Determine Student Housing Search Popularity
Tim Berners-Lee, the inventor of the World Wide Web, once stated, “It's difficult to imagine the power that you're going to have when so many different sorts of data are available.” The collection of big data online has increasingly played a vital role in analyzing consumer trends and popularity; and as of 2015, this data became even more accessible, thanks to Google Trends.  Google Trends allows the general public to access the world’s largest real-time datasets, enabling the average user to seek out data about what’s most searched and what’s most popular. This data is particularly useful to a marketer, who can analyze information for any respective industries.   Google Trends can be applied to the student housing industry in a variety of ways and can help in answering questions like:   When are students searching online for student housing most? What geographic areas have the highest search volume for student housing? What other topics related to student housing are users searching for?   To showcase how Google Trends can be utilized to gather information about student housing, we’ve provided a few different search query examples. 1. Determine the most popular states and provinces for student housing search queries:The graphs below show search data for ‘student housing’ from April 2016 – April 2017 for both the United States and Canada.For the United States, the top 5 states were Utah, Hawaii, Mississippi, Idaho and Colorado (honorable mentions to Montana and Rhode Island, who were a point or two behind Colorado).     For Canada, the top 5 provinces were On......
Continue reading
1877 Hits
0 Comments

5 Surprising Multifamily Holiday Package Statistics

5 Surprising Multifamily Holiday Package Statistics
The holidays are a crazy time for package delivery. With the rush to order presents for friends and family, it's no surprise that the amount of deliveries increases. This year, "increase" is putting it lightly. 2016's numbers blow last year's completely out of the water. Check out these five holiday package statistics that put this year's massive package volume surge into perspective.  1. Package volume has skyrocketed—an 80% increase in just one week.  Black Friday and Cyber Monday are famous for sparking huge spikes in shopping, and rightly so; consumers spent $3.45 billion on Cyber Monday alone, making it the biggest online shopping day in US history. In the following week, apartment complexes all over the world felt the aftermath—according to our package locker activity data, the amount of packages shipped and delivered to lockers increased by over 80%. In just one week, package volume almost doubled. 2. As December continues, package volume is increasing, not decreasing. The record-breaking package delivery numbers aren’t going back down. They’re going up.  Instead of slowly settling back down after the Black Friday & Cyber Monday spike, package volume is continually increasing as the holiday season progresses. In the week of December 4th to 10th, there were nearly 4,000 more deliveries to our package lockers than the previous week (and the previous week was the big post-Black Friday surge)! And last week – December 12th to 18th – saw even more package volume than the week prior, with no signs of slowing. 3. Properties saw 50% more post-Black-Friday packages delivered t......
Continue reading
2363 Hits
0 Comments

2026: A Look Forward and Staying Connected

You may think you know smart devices. You talk, you text, you tour life with one hand on your smartphone. Home automation may even be part of your multi-family property’s amenities package. And, perhaps smart locks are even in play. So, you’re privy to new-wave technologies. But are you ready for what’s next? Staying in step with technology means staying 10 steps ahead of life. Today, it’s nothing to connect to the Internet through desktop computers, tablets, phones or other smart devices. Tomorrow, those devices will no longer need you to initiate the connection. Futurists, experts who study current trends in society and technology in order to imagine future possibilities, project that within the coming decade 50 to 100 billion Internet-connected devices will be operating on Earth, and these devices will connect to and share data with one another using automatic sensors rather than your thumbs. Until recently the Internet has been almost completely dependent on people and our inputs for its supply of information. Tomorrow, maybe not. Is your property prepared? This is not a cautionary tale. It’s part of the thrill of living in the age of information. Tools and products inevitably evolve, and as they do they will communicate with one another without the need for human intervention. This is exciting because when groupings of smart devices work in unison, previously unseen patterns and opportunities are revealed. Just think – one day your residents’ smart lock will be powered by energy-efficient LiFi, which uses the visible light portion of the electr......
Continue reading
2289 Hits
1 Comment

The Baby Boomer Rental Boom: What All Residential Property Managers Need to Know

The Baby Boomer Rental Boom: What All Residential Property Managers Need to Know
Approximately 10,000 Baby Boomers have turned 65 every day since 2011 and will continue to do so until 2030, according to data from the Pew Research Center. The aging population is anticipated to have a sweeping impact across various aspects of society—from healthcare to the economy. One particular sector set for major change in the near and far-off future? The residential property management market. Let’s take a closer look at what we can expect to see, along with key takeaways for residential property managers. Move Over, Millennials According to recent findings from Harvard University’s Joint Center for Housing Studies, the number of households age 70 and over is expected to skyrocket by more than 8 million—or 40 percent—between 2015 and 2025. And while a significant amount of buzz surrounds the perception that home ownership-resistant Millennials are driving the rental market, this may not be entirely accurate given additional Joint Center for Housing Studies data revealing that more than half of today’s renters are in their 40s and older. Says the report, “In mid-2015, 43 million families and individuals lived in rental housing, up nearly 9 million from 2005—the largest gain in any 10-year period on record. While households in their 20s make up the single largest share [of renters], households aged 40 and over now account for a majority of all renters.” Specifically, while the number of rentals to people under the age of 30 grew by one million units over the past decade, rentals to people in their 50s and 60s great by 2.3 ......
Continue reading
3301 Hits
1 Comment

2017 Amenities – The Year of the Garden

2017 Amenities – The Year of the Garden
Amenities play a major role for residents joining a community. There are the typical amenities, such as a clubhouse and a gym, but apartment renters expect unique offerings to make a community their home. Amenities are a deciding factor. Like all things, amenities are subject to trends and popularity. While 2017 seems far away, the newest trends in amenities are coming into the spotlight. If you're responsible for the budget, you should take these amenities into consideration before letting the ink dry. Gardens Yep, 2017 is the year of the garden! From living art walls to herb and vegetable gardens, community vegetation is on the rise. Not only do they promote social interactions amongst residents, they provide access to healthy food! Many city communities are adopting these ideas so residents can step out of the urban jungle while they're home. While they've been around for a while, expect to see a significant increase in 2017. Read more about community gardens in our next blog! Luxury Experiences When residents come home from a hard day of work, they want to relax. There are a few ways to do this and in 2017, having a taste of the good life will be a selling point. What could be better than grabbing a bottle of your favorite wine from the secure on-site wine cellar? Maybe a massage from the on-call masseuse in a private therapy room is more your speed. There are communities even starting to install commercial grade kitchens for guest chefs and test kitchen events. We bet a few people could get used to that kind of life. Package Management Package management has been a......
Continue reading
1159 Hits
0 Comments

Changing Real Estate Investment Trends: Why Investors Are Suddenly Rushing Into Students Housing

Changing Real Estate Investment Trends: Why Investors Are Suddenly Rushing Into Students Housing
A couple of years ago, investing in student housing was only a reserve for investors who had the tenacity to take on the risks associated with student renters. A bulk of property owners increasingly considered this group of tenants substantially riskier compared to regular renters. Recently however, the tables have turned in favor of both students and real estate investors, mostly because student housing is now considered a resilient asset class with the capability to remain profitable even in a depressed macro-economic environment. Interestingly, it’s not just in the US. The trend spreads across other countries, particularly in prime study destinations like Canada and the UK. The State in The U.S. In the U.S, for instance, investors and developers are mostly attracted by the demand trends for U.S. higher education. According to 2015 statistics by the National Center for Education Statistics, there are more than 20.2 million college and university students in the U.S. Although there’s almost a half a million year-over-year decline compared to the 2012 attendance figures, there’s an overall 4.9% increase compared to the same period in the fall of 2000. This population, as predicted, will grow to 24 million by 2022, with the echo boomer generation enrolling in greater numbers, and increased interest in U.S. colleges among international students. These numbers, coupled with the fact that institutions are currently facing funding challenges in expanding on-campus accommodation facilities, has created a great opportunity for private off-campus housing to serve unmet demand. The exceedingly growing college population is providing a stable suppl......
Continue reading
2526 Hits
2 Comments

5 Trends We See in the Multifamily Industry

5 Trends We See in the Multifamily Industry
I think it's fascinating how consumer-to-business connections change over time...and I'm always paying attention. Here are just a few digital trends we've been seeing that you should keep in mind throughout 2015: 1. On-demand everything  We’re not just talking about more people choosing to cut the cord and go with Netflix, Chromecast, Amazon Instant Video, Hulu, etc. In almost every industry, businesses are meeting consumers’ demands for hyper-efficiency and convenience: Box companies come to your house and box/ship anything and everything; food delivery companies deliver fantastic meals for cheap; dry cleaning companies pick up and drop off your dry cleaning. TaskRabbit even connects you with people who will help with almost any errand, from moving to gift wrapping. How easy do you make it for your residents (and prospects) to get things done? Is someone always there to help them at the touch of a button? 2. Mobile matters  Mobile traffic has been reported by our clients to be as high as 40% of their total website traffic, and 25% of the chats we tracked in a month were generated from a mobile device. If the growth continues at this pace, we could see 50%+ mobile traffic to property sites in the next 2 years. (Realtor.com already says nearly 60% of its viewed listings were accessed through a mobile device.) So if you aren’t already focusing your SEO and marketing efforts for mobile search and supplying your residents with mobile-friendly conveniences, today’s the day to get started. 3. Consumer-to-business texting Perhaps to meet......
Continue reading
5721 Hits
6 Comments