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3D Floor Plans, Virtual Tours, & Renderings- A look at how virtual tours can increase pre-leases.

    Pre-leasing can make or break the success of a new apartment community, especially in today’s competitive multi-family market. Adding assets like 3D modeling, virtual tours, and interior renderings allow developers, property managers, and real estate marketing leaders to create more interest in their properties before the construction process is complete.   By using these tools in your marketing plans and content you are able to connect with future renters and give them the visual information they need to make a decision on whether or not your property is the right fit for them at an extremely pivotal time in their buying journey.    1) Why Would I Want a Virtual Tour or Interior Rendering? The obvious answer here is that it is literally impossible to showcase what your spaces will look like without these assets while your property is being built.  3D floor plans, virtual tours, and interior renderings give you access to digital assets that can accurately and effectively present your property's key features when it is physically impossible to show them.   2) What Makes a Good Virtual Tour or Interior Rendering? Accuracy. The purpose behind creating these assets while your property is still in the construction or developmental phase is to accurately present what the interiors and exteriors of your spaces and units will look like. The idea here is to be as close to a real photo or video as possible. Having photo-realistic visuals ensures that what future renters are seeing matches what they wil......
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How To Make A Virtual Tour Video To Engage With Residents

As multifamily leasing professionals, you’re constantly looking for new and different ways to engage with your residents. Well, if you know how to make a virtual tour video, you can open up a whole new arena of ideas. Video is by far the best way to engage with residents, and if you have the right virtual tour software, you’re halfway there! Whether you’re sending announcements, community updates or trying to engage with your residents, video is your best bet. Here are a few ideas of how to make a virtual tour video to engage with residents. Announcement and News When we say video works, we aren’t making that up. By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. Video keeps your residents’ attention, and it helps communicate whatever news or updates you need for them to hear. Video is also much more likely to get residents to pay attention than flyers under doors or just text-based emails. When you slip a flyer under the door, you have no way of tracking if a resident reads it. With video, you’re able to track your engagement! Email faces a similar struggle. Did the resident actually read the email or did they just click “marked as read” or just moved to junk? True, you can track if the email is open, but are residents reading it? Embedding video helps tremendously. Video can increase open rates by 19% and click rates by 65% while reducing unsubscribe rates......
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Tours Down Due to COVID-19? Offer Multiple Tour Options

In-person tours of multifamily properties have likely slowed to a trickle or stopped due to the COVID-19 pandemic. But, that doesn’t mean leasing has to grind to a halt. Now is the time to beef up your virtual tour options and use live video, pre-recorded and self-guided tours to your advantage.    Virtual tours can create additional complexity for leasing teams in communicating options, scheduling and managing the process in an easy and professional manner. But, virtual tours may be the best way to lease units during these historic times of social distancing, stay-at-home orders and shelter-in-place mandates.     Tour Via Technology   You need to update your website now to outline your property’s current visit protocol and touring solutions. That way prospects don’t show up if you have stopped giving in-person tours. Make it clear what options are currently available for those planning their next move.   If you haven’t implemented video tours, now’s the time to start.    “I think, from the sales team’s standpoint, video tours are hugely beneficial,” says Marcella Eppsteiner, Vice President of Marketing at Mission Rock Residential, which oversees more than 105 apartment communities across the U.S.   Eppsteiner calls the virtual tours on Mission Rock’s property websites “a game changer” for leasing teams, because consultants can digitally provide the highest quality customer service; however, she advises it takes a top-notch leasing agent to maximize the marketing impact of the videos.   “When you utilize and leverage a virtual tour in the sales process, you have to have a stron......
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The Newest Marketing Tool is in Our Pocket

The Newest Marketing Tool is in Our Pocket
Every so often something comes along in the Social Media realm that makes me giddy with excitement when I realize what it means for our industry.  A few years ago, I went nuts with Pinterest and using it for all things property management.   Since then, I have dabbled with a lot of other social media sites, ideas, options, and functions, but honestly, it wasn't until a few days ago that I had found that next little thing that made me swell with glee. Perhaps you've already seen it in your Facebook feed, but what I am excited about are Facebook 360 photos.   Okay, before I get too far ahead of myself, what I am specifically excited about is the fact that this can be done with your cell phone.  Yep!  What was once a thing that required a special camera, has become a thing that each and every one of us can do. So, what are Facebook 360 photos and why is it exciting?  Facebook 360 alone is a type of video that allows a viewer to see all 360 degrees of a photo/video/place simultaneously.   Now, when using your cell phone it's reduced down to a 360-degree photo that allows the user to pan/zoom and experience all of the dimensions as if they are truly in the spot the photo was taken.  It's very similar to the virtual tour that one of the industry's big ILS's provides. Ahh and that brings me to the fun property management part!......
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360 Virtual Tours Vs. Professional Video


A surprising number of Websites still rely on late 1990s technology, which wowed visitors when video took too much bandwidth for most surfers, but pales in comparison to professional corporate video production. Whereas 360 tours feature corny views of apartments, senior living communities, bed and breakfasts, and other businesses, videos provide a more elegant, direct way to engage potential customers. Considering whether to go with a 360 virtual tour or a video tour is like pondering whether you should use an old rotary phone or a smart phone. Leave the 360 tours in the past, where they belong. Making your visitors navigate through fish-eye pictures of model apartments may seem like a nice idea in creating Website interactivity, but it can also be an exercise in frustration for potential customers who just want to push play, sit back, and observe. When you let your visitors choose how they see your community or business, you give them the opportunity to become frustrated, bored, or worse yet, confused. When you have a video, you have full marketing control not only of how information is presented but the manner in which it is displayed. For instance, good use of music can strike an emotional chord with viewers that a fish-eye photo of a room simply cannot, no matter how many times it spins around.  Videos also provide a lot more options, from voiceover and music at the simplest end to actors and spokespeople at the higher end. Are you selling an apartment room, a hotel room,......
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