Multifamily Blogs

Creating community doesn’t happen overnight. However, with the right intention and strategy, the payoff can be huge in terms of retention and referrals. We’re pretty lucky in that we work with some pretty big names in apartment biz as part of ou...
The last couple of years have been a turning point in many ways, particularly when it comes to climate and social inequality, and many organizations are using Environmental, Social and Governance (ESG) to help guide their future. If your organization...
  What I look for in top leasing talent.   Most blog posts about the characteristics of the effective leasing professional would start with words like positive attitude, goal oriented, relationship driven, and committed to service...
There are three keys to unlock the monthly marketing plan. We need to evaluate and analyze our occupancy. Between the homes that are currently vacant.  Adding the exposure for upcoming renewals.  Then consider the apartments that are on not...
Building a Better Multifamily Brand From the Ground Up Why is branding so important to business? The term “brand” has evolved over the years, and in today’s highly competitive world, brand simply refers to the way the public perceives your entity.&nb...

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