Enter your email address for weekly access to top multifamily blogs!

Build Your Online Presence

Tips and thoughts to help you build your company's presence online, through a more productive website, email, search engine optimization and social media.

30 Topics to Write About in Your Community’s Blog

“Should we have a property blog?”

Blogging isn't for everyone, but I think there are lots of reasons why the answer is absolutely YES.

If you have a property blog, or if you’ve thought about writing one, but don’t think you have enough ideas to write about, here are 30 ideas to get you started:

  1. How to get the most from our property management team.
  2. Recommend an improvement to our community.
  3. What kinds of community events would interest you most?
  4. Exciting updates or changes coming in future months.
  5. How to decorate a small space. (Reference products from IKEA or a post from Apartment Therapy.)
  6. Upcoming events, coupons and offers for the next two weeks.
  7. A little bit about us.
  8. Best kept secrets in our neighborhood.
  9. Best place to get a beer, find home accessories, watch the fireworks, etc.
  10. Photos from this month’s community party or meetup.
  11. Video: A day in the life of our service technicians. (You could also post this on your Careers page.)
  12. Our residents rock!
  13. We support these causes/non-profits, and here’s why.
  14. Tips to lower your utility bills. (You could interview someone from the local utility company.)
  15. Have you seen our community garden, dog park, fitness room, whatever.
  16. How we handle your disputes or complaints.
  17. Anything that builds on a recent piece in your resident newsletter. (Use this both ways — promote recent blog posts in your newsletter.)
  18. How to handle a difficult neighbor.
  19. Can you recommend a better process for this?
  20. We’re sorry, and here’s how we’ll handle things next time.
  21. Report from our resident community review board.
  22. We hate to see you go, but if you have to leave, here are some tips when preparing for move-out. (Too much?)
  23. Need to talk to us? Friend us on Facebook (or Myspace, or Twitter or… You get the point.)
  24. Interview a local politician with a Flip Video, or let a community leader (non-resident) write a guest post.
  25. Why we like something about a competitor’s community better, and how we’ll catch up.
  26. Local business of the week — Get to know the corner (insert business here).
  27. Our favorite local websites or blogs.
  28. Resident guest posts: How you think we could improve.
  29. We asked for your favorite recipes. The responses were delicious!
  30. A quick tour of the resident web portal. (No portal yet? Try one of these options.)

You tell me … which ones would you write about? Which ones go too far? Can you see how residents might react when reading these? Almost every one of these was written with the resident as the intended audience. Is there any other audience for which a property blog should be written? How would these ideas change if your intended reader belonged to a different group, like investors or leasing consultants at other properties in your company?

Do you have other topics that have worked well for you? Do you have an example of a great property blog? Show off by posting your blog’s address in the comments!

Rate this blog entry:
This comment was minimized by the moderator on the site

These are fantastic ideas! I can't wait to share them!

  Charity Zierten
This comment was minimized by the moderator on the site

Great ideas, Mike! And for those reading, notice that many of these ideas are not reliant upon your specific community, but rather on the immediate area around you! So even if you don't have an event at your apartment community, maybe your area is having a festival that you could spotlight. Or let's say the high school down the street is having a big playoff football game or putting on a play, you could easily cover that too. Nobody is suggesting you become a reporter, by any means, but you can effectively take "ownership" over these events by getting the information out to your residents, which will show what a fun, exciting area they live in (or could live in, for prospects).

  Brent Williams

Comment Below

  1. Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
No...I'm not asking if people in your office hum while they work. I want to know if your office has energy; energy that people can feel when they walk in the door. Michael Dell, the founder of Dell Computers ,said that he likes to have his office 'create hum', or energy that you can literally feel when you are in the offices of Dell computer. So I ask you, does you office have 'hum'?Let me give you a couple of more examples:1. Have you ever eaten dinner in an empty restaurant? What did it feel l...
For those of you Gen Y's and perhaps some Gen X'rs, you might not know who Ricardo Montalban is. He was one of the first really famous and very successful Latino actors who appeared in television (Fantasy Island anyone?) dozens of films (for you Trekkies out there, he was Kahn in both the Star Trek series and one movie), and he won both an Emmy award and a Screen Actors Guild Lifetime Achievement award. But many of us will always remember him as the velvety smooth spokesperson in the 1970's ...
Keeping residents and attracting new traffic is no easy feat these days.  Everyone tells you to “add value”, but there is no money to add much of anything right now.  It’s time to get creative.  Take a look around your environment.  Look at what is right in front of you – how can you add value using what you’ve got?Step into that big empty room nobody ever uses.  According to Entrepreneur, Do It Yourself weddings are back.  Between food...