Enter your email address for weekly access to top multifamily blogs!

Multifamily Blogs

This is some blog description about this site

5 Things You're Doing Wrong When You're Trying to Lease Your Apartments

I'm sure you're doing a lot when it comes to apartment marketing. After all, no one wants to have empty units in their communities—that's potential income just sitting there. Plus, you gotta admit, it's a little spooky. 

But when it comes to marketing, there are certain missteps that people make that can lead to missed opportunities. Are you making them? I'm not here to judge (well, maybe a little). Here are some common mistakes that you should avoid when you're trying to lease up your apartments.


5 Apartment Marketing Mistakes

Having ads with no pictures. I met my husband the old fashioned way—at a bar. But before that I did do some internet dating (this was in the Stone Age before Tinder). Part of the fun was looking through all the pictures. If I got a message from someone with no picture, that was an automatic no go. Looks aren't everything, of course, but, let's be honest, they are something. What was this person trying to hide? It's a Justin Bieber face tattoo, isn't it? Anyway, same goes with your community. If a prospect sees an ad with no picture, they're going to keep on scrolling. After all, what's wrong with that community? Is it dilapidated? Teeming with spiders? On fire somehow? Probably not, but why take the chance.

Read the blog.

Rate this blog entry:

Comment Below

  1. Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
Automation has become a hot topic within multifamily. As its functionality has proven to be an asset to modern leasing strategies, its use is only going to ramp up. After all, automation technology simplifies and maximizes the leasing process for both customers and onsite teams. It has not only enhanced, but future-proofed apartment leasing and is now a key integration within CRMs. As more and more consumers have been making big-ticket purchases online, like new cars and homes, virtual content a...
Building a Better Multifamily Brand From the Ground Up Why is branding so important to business? The term “brand” has evolved over the years, and in today’s highly competitive world, brand simply refers to the way the public perceives your entity.  People have brands, businesses have brands, properties have brands — whether they’re carefully crafted or not. This can be factual perceptions (it’s an apartment building in downtown Chicago) or emotional ones (it’s vibrant, romantic, or trustwor...
  What I look for in top leasing talent.   Most blog posts about the characteristics of the effective leasing professional would start with words like positive attitude, goal oriented, relationship driven, and committed to service. You would add qualities like professional in image and self-motivated; someone who loves people. The usual stuff we have heard forever!   These are all admiral traits and ones we would love to see in all the onsite team. Right?&...