Enter your email address for weekly access to top multifamily blogs!

Multifamily Blogs

This is some blog description about this site

6 Things to Instagram at Your Community

6 Things to Instagram at Your Community

Instagram, the photo sharing social network, has grown like crazy in the three and a half short years since its initial launch in October 2010. And it’s showing no signs of slowing down. According to its website, Instagram has 200 million monthly active users throughout the world (that’s just a bit less than the population of Brazil!) sharing an average of 60 million photos per day.

Have an Instagram account for your property but stumped about what kinds of pictures to take and post? Here are six ideas to get you started.

  1. Signs of summer: Summer will be here before we know it. Take photos of the different signs of summer around your community, such as blooming flowers, the swimming pool or the fountain you just turned on for the season.
  2. How you’re going green: Appeal to eco-friendly renters by showing off how your community is going green. Snap photos of recycling bins, reusable cups (in place of plastic water bottles and Styrofoam cups), earth-friendly cleaning supplies and anything else that makes your community green.
  3. Pets in your community: Snap photos of pets out and about in your community (but ask for permission first – some humans are very protective of their pets!) People love pictures of cute animals...search Instagram for hashtags like #catsofinstagram or #catstagram and you’ll quickly see what I mean. Plus, sharing pet photos on Instagram is a great way to show that you really value your furry residents.
  4. Your all-star staff: Your employees are a key element of your community. Share a group photo of your team or photos of individual employees on the job. It’s a great opportunity to add a personal, human element to your community.
  5. Your community events: Holding a canned food drive for the local food bank? Take a photo of all the items you collect. Planning a resident appreciation BBQ? Snap a photo of the buffet table filled with delicious treats.
  6. Local landmarks: Snap photos of things that make your neighborhood unique. Add a photo of that great new sandwich shop down the street or the popular park down the block. These types of photos will give people a better idea of what it’s like to live in your neighborhood.

Do you have an Instagram account for your community? What kinds of photos are you posting?

Rate this blog entry:

Leave your comments

Here comes everybody Above is the clever title to a very brilliant book written by Clay Shirky and I think it relates to a movement that is happening in the multifamily space. I have noticed more and more major players, as of late, using social media to market their apartments. And, it seems like with every passing hour I am reading a new press release, blog post, tweet or Facebook update about someone trying their hand at it. All of which I think is great news for the multifamily space; that is...
An email was sent to me this afternoon with a link and this one sentence:   "The danger of social media sites."   I read the article (which is actually about planning a property party) and my immediate email response was sent.   "No, this is the danger of ignoring social media sites. If reputation management and social media strategies were being implemented into the overall marketing plan, this article could’ve been avoided and the residents woul...
Hopefully you didn't think to yourself "What is Foursquare?" when you read that title.  If you did that's okay, but I'm sorry to tell you that you're already behind the times. Foursquare is the new hot thing. Trust me. I'm a Millennial and I know these things. The next thing you might be thinking is "My property is already on MySpace and Facebook. Plus, we post to Craigslist every day and started a Twitter account to repost the listings. That's good enough...