What do you think?  Should you create a long title for your craigslist post - cramming in as much information as you can? Or, should you write a short and concise title?

RentLinx recently completed a study of 25 million views of 100,000 craigslist "Apts/Housing" posts.  We found that most property managers are posting with long titles:

Craigslist Posts by Title Length chart with longest circled

 

 

However, most renters are clicking on the shorter titles!

Craigslist Views by Title Length chart with shortest circled

 

Faced with a wall of text -- would you rather read a short title, or a long one?  Notice that the shortest title actually pops out on this List View:

Craigslist List View 499-x-430.png

 

When writing your craigslist titles: Less is More!