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Apartments to Hot Sauce

Our articles that have garnered national media attention and feature stories in Entrepreneur, Business Week, NY Times, Harvard Business Review, Builder, BizNet and Multifamily Executive. We were named as a Voice of Innovation in Social Media in Business Week magazine,

Apartment Marketing with Foursquare

So Foursquare seems to be the new buzz. Local businesses are scrambling to figure out just how this new location based program can help drive more sales. As a business owner, you can use foursquare to engage your increasingly mobile customers with foursquare "Specials," which are discounts and prizes you can offer your loyal customers when they check in on foursquare at your venue. Don't forget to show extra love to your venue's Mayor! 

Additionally, if you offer Foursquare Specials to your residents, you will be able to track how your venue is performing over time thanks to their robust set of venue analytics — for free!

How Can You Tie This to Your Apartment Community

The Urbane Way our  Social Media Marketing and PR Laboratory are conducting a series of Foursquare Events to start to test what works best, starting with what we are dubbing the Summer Swarm Series. We are testing this first on our own apartment portfolio at Urbane Apartments  Our intent is to create a series of "Swarm Badges" at each event. 

We have started to promote foursquare "Check Ins"at all of our Urbane Communities, with our most successful being the Urbane Co Work Space, that has logged over 250 Check Ins


You may have heard of or attended a Tweet-Up, well we are hosting a Laugh-Up! Be on the lookout for opportunity. By that, here is what we are referring to. One of the regulars that frequent the Urbane Co Work Space mentioned that a friend from Minneapolis, a traveling comedian, was coming to our town to perform at the local comedy club and needed a place to stay for a couple of days. We immediately offered up the Urbane Suite, (our model that we let folks stay in from time to time)

That led to the next idea, of lets host a Laugh Up and Erick Allen, the comedian will help host it. The LaughUp will give aspiring improv comedians a chance to test out their act and take the mic. 

From 6-10 p.m. on Wednesday, June 9, we’ll open the stage to anyone interested in attempting a 5-minute improv set. 
We’ll cap off the night with a set by Erik Allen, who’s sure to keep everyone in stitches. It’s a free, casual affair and a chance to gather with friends and funny people alike. This event is brought to you by The Urbane Way and Social Media Club Detroit Founder David Murray. 

Community Involvement

Note now that the Social Media Club of Detroit, with a significant reach and following is now involved as a co host. We expect a few hundred folks to show up, of which will include new renters, or folks thinking about renting, or folks that know someone thinking about renting. We are banking they may well think of us as their Brand of Choice when choosing their new home. 

We are available for Social Media Marketing and PR for your apartment community or management company. Our ideas are tested and flushed out on our own portfolio first, giving us First Hand Knowledge of the most cutting edge apartment leasing and marketing initiatives. 

Ciao Eric 



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