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ApartmentRatings.com: Know the Game You're Playing

Photo courtesy of JBYoder via Flickr

Have you ever wondered how ApartmentRatings.com calculates their "Recommended By" score?  While there's a lot of math involved, I'll give you the scoop: The more recent the review, the more relevant they consider it and will have it "count" more than older reviews.

Let's make this a game and pretend like reviews are worth points (fun!).

  • Ok, reviews written between today and 4 years ago are all given points based upon age - today's review is worth 100 points and a review from 4 years ago is worth 25 points.
  • Every review written between today and 4 years ago has points somewhere in between depending upon when it was written.
  • BONUS: Reviews written more than four years ago are GIVEN NO POINTS!
  • Finally, they take all the points and divide them by the number of reviews and voila! That’s your Recommendation Percentage!

What does all this mean to you and what can you do about it?  It means that in order to get, and more importantly KEEP, a high recommendation, you need to consistently have positive reviews and recommendations added to your community. Without that, you are at risk of just one negative review setting your Recommendation % back years. YEARS!!! GGAAAAHHHHH!

 

On the other hand...if you have old reviews on there and a low recommendation, I smell an opportunity!!  Let's say things have stabilized at your community, maybe you've even made changes that have your residents really happy...this is an excellent scenario for making a significant improvement to your % just by asking some satisfied residents to post some feedback.   The exact number needed will vary based on age of the old reviews and the number of reviews already on there.

 

I think I see a spreadsheet to calculate it exactly in my future...more on that another day!  For now, get to know the game because if you don't know the game you're playing with ApartmentRatings.com, how can you win?

 

You can read their complete scoring model by going to their FAQ page here: http://www.apartmentratings.com/rate/faq#6b

 

Happy Marketing!

Laurel

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This comment was minimized by the moderator on the site

Great post Laurel! Monitoring ones Apartment Ratings score is such a necessity for any property, because most prospects that visit the site do not understand the scoring system and may think that the percentages are on a similar scale to school grading (i.e., 90%=A; 80%=B; etc.). In actuality it is rare to see a property on Apartment Ratings with many reviews with a rating in the 90's percentile, because happy residents typically do not know about the site. Asking current residents that you know are happy living at the community is definitely one of the most effective ways to boost a property approval percentage while still maintaining credibility. The worst thing one can do is to pose as a resident and make a false posting anonymously in an attempt to increase approvals, because it never fails, anyone that has posted negatively will see right through that and call the property out.

  Justin Coleman
This comment was minimized by the moderator on the site

Thanks Justin, and I think you are spot on! Posing as a resident and writing a review is the kiss of death to credibility. Heck, I've even had a happy resident write a review (and include their user name so it wasn't anonymous) and another reviewer STILL thought it was a fake review from management! That just told me we needed to do a better job getting more positive reviews to outweigh the naysayers.

Another rule I follow is to never EVER give residents an incentive to post reviews and never specifically askf or a POSTIVE review. Either target the request for a review to your most satisfied residents (and you know who they are), or ask everyone with the assumption that the positive will outweigh the negative. NOTE: The 2nd tactic only works for stabilized properties, that haven't undergone recent upheaval.

  Laurel Zacher
This comment was minimized by the moderator on the site

Thanks for the insight, Laurel. I can't wait for your spreadsheet!

  Chris Anderson
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Apartment Ratings used to be known as a reliable website for checking out reviews on apartment communities. Unfortunately it has become a site equivalent to the "National Inquirer". I am not suggesting there are not legitimate comments posted, indeed there are! However, it is a great opportunity for employees at other apartment communities to sabotage their competition by posting negative reviews to boost their own “Apartment Rating percentage”. It is also a well known fact that residents post negative comments on the site that are not genuine! Not only are the residents doing this but they are getting their friends to post negative comments as well.

Anyone can post comments on Apartment Ratings; you just need an email address and a computer and now a day’s who doesn’t have either of those? In addition, people can create as many different email addresses as they like; they are able to create different accounts and pose as imposters to post false reviews as many times as they like! Oh sure…Apartment Ratings does not allow you to post from the same IP address consecutively, so that is why you wait a couple of days to post another malicious review, or use a friends computer to post one!

I am so surprised to learn that so many people have this much time on their hands to attempt to ruin the reputation of others and for whatever reason they have chosen to do this, they are malicious, false statements and that is slander…all I can say is...don’t believe everything you read and more importantly...Karma my friends!!!!

Obviously, any business owner or employee knows it is virtually impossible to please everyone, that’s just not reality! Unfortunately it is also a fact that “A happy customer tells one friend, an unhappy customer tells everybody.”

There are many property management companies and property owners that are vast supporters of Apartment Ratings and look at the ratings on a weekly basis to monitor how their community portfolios are...

Apartment Ratings used to be known as a reliable website for checking out reviews on apartment communities. Unfortunately it has become a site equivalent to the "National Inquirer". I am not suggesting there are not legitimate comments posted, indeed there are! However, it is a great opportunity for employees at other apartment communities to sabotage their competition by posting negative reviews to boost their own “Apartment Rating percentage”. It is also a well known fact that residents post negative comments on the site that are not genuine! Not only are the residents doing this but they are getting their friends to post negative comments as well.

Anyone can post comments on Apartment Ratings; you just need an email address and a computer and now a day’s who doesn’t have either of those? In addition, people can create as many different email addresses as they like; they are able to create different accounts and pose as imposters to post false reviews as many times as they like! Oh sure…Apartment Ratings does not allow you to post from the same IP address consecutively, so that is why you wait a couple of days to post another malicious review, or use a friends computer to post one!

I am so surprised to learn that so many people have this much time on their hands to attempt to ruin the reputation of others and for whatever reason they have chosen to do this, they are malicious, false statements and that is slander…all I can say is...don’t believe everything you read and more importantly...Karma my friends!!!!

Obviously, any business owner or employee knows it is virtually impossible to please everyone, that’s just not reality! Unfortunately it is also a fact that “A happy customer tells one friend, an unhappy customer tells everybody.”

There are many property management companies and property owners that are vast supporters of Apartment Ratings and look at the ratings on a weekly basis to monitor how their community portfolios are performing. What they fail to recognize is that due to so many false accusations on Apartment Ratings this is not a true picture of their community’s performance.

If you are looking for an apartment to rent, I would highly recommend that you personally visit the property, evaluate it for yourself and make your own determination if this is a good fit for you and your family! Don’t listen to the reviews online as many of them are not justifiable!!! If you live out of State and are unable to physically visit the apartment community then I would suggest having a friend or family member that lives in that State visit the community for you. Another informative avenue to check into for residency information is the local Chamber of Commerce in which city you will be residing in.

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  Anna-Marie
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Wow! wats a nice game..I enjoyed it so much while playing it. I've heard about it so much from so many guys. I'll try to forward your information to each and every person as much as possible.

  south beach condos

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