postlets.com we post every other day or so, or as often as craigslist allows me to without telling me I have a similar ad posted within 24 hours (which sometimes exceeds those 24 hours grrr)

Your headline is the most important part of your ad along with pictures...when I can't do my postlets I try to do a simple homemade ad with pictures.

Thank you Melissa, yes our "flourish language" hasn't changed in a while either so our consumers know their meaning. Mature landscaping means older community, a home with character means old home etc

Make sure that the first picture that you put on top of those ads is your by far best one, if not you lost your audience, you pretty much have a second to grab them and that's it.

I'm a firm believer that properties shouldn't be posting their own craigslist ads. I consider the ads a part of the corporate marketing department's responsibilities. Sometimes these tasks become the responsibility of the property manager simply because the corporate marketing department hasn't established procedures.

Of course, each property management group is different. Some properties may have teams that have the time to post multiple ads per week or even per day. However, 10-20 minutes per ad, several ads per day really "adds" up.

Even with RentSentinal (which I love by the way), the ultimate responsibility still resides with the property manager. Depending on your properties, this could be less than ideal. If you would like more options, send me a private message and I'll be happy to explain further.