Enter your email address for weekly access to top multifamily blogs!

Texas Multifamily Property Management Blog

A little bit of everything property owners need to know about investing in, hiring for, marketing, managing, and finding success with multifamily properties.

Appeal to Family Focus When Marketing to Generation X

Appeal to Family Focus When Marketing to Generation X

Babies born in the cold-war-era between the mid-1960s and mid-1980s are labeled “Generation X.” As a group, this generation has been labeled rebellious, independent, skeptical, and entrepreneurial (AccountingWeb), but they also have a strong family focus. They don’t trust most marketing tactics, and they have a need to make a difference.

Shift your focus just a bit when marketing multifamily properties to this generation, concentrating on:

  • Family-friendly amenities: This is a major selling point for most people, regardless of generation identity. But, highlighting neighborhood location, property amenities like playgrounds or security, and local school ratings can boost your property’s appeal to Gen-Xers. If your property lacks a family-friendly atmosphere, invest in landscaping that encourages outdoor play for children. Or, focus on neighborhood features like nearby parks.
  •  Truth in advertising: Don’t make this group promises you can’t keep. If your marketing material makes your property sound better than what it really is, you will lose the interest of these natural-born skeptics. Tailor your message to focus on their values and interests; but above all, be honest and you’ll earn their respect.
  • Community: The Generation Xer who wants to be a part of something more will be moved by perks like community gardens, recycling programs, energy efficiency improvements, and community service partnerships for residents. Promote service projects by offering discounts on rent for hours worked, or host recycling contests or food drives that encourage friendly competition among teams of residents. Set up a community service group that adopts and maintains that nearby park. The possibilities are limited only by interest and resident participation.

There’s more…

It’s possible to set your multifamily property apart from the rest with every generation, just by paying attention to how they view the world. Give Generation X the chance to build a home and community that truly makes their world a better place, and you’ll build long-standing relationships with your residents that will pay dividends in the long-run.

Rate this blog entry:
0
 

Comment Below

  1. Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
Managing an apartment community is rarely straightforward, but your job can get a lot more complicated during the holiday season with changing weather, increased deliveries, and overnight guests. This blog will cover a list of the top five winter property management tips to help you make sure your staff and residents have the best experience possible this holiday season. And don't forget to download the free resident holiday email template!    1. Send a holiday newsletter to residents ...
What is multifamily PPC (pay per click)? How does it work? What is a conversion? Multifamily PPC is a very complex and often misunderstood component of a successful apartment marketing strategy. But let’s skip past all the humdrum, and answer the questions you really want to ask, but rarely do.   I’ve heard it’s cheap. Is that true? The nature of multifamily PPC is that you can spend as much as you want. So if you’re looking to go low-budget, that’s technically possible. The real question i...
Online shopping has gone through the roof since COVID. Online sales rose by 74% when Lockdown first started back in March 2020, compared to the same month in 2019,   and despite the easing of restrictions, most people have not returned to traditional shopping on the High Street. Why should they? The High Street is losing retail outlets and with household names such as Debenhams moving online, the average town centre is no longer such a happy place as the retailer exodus continues. This mean...